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Tag: publishing metrics

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.

7 Digital Magazine Publishing Metrics

Digital magazine publishing success can be monitored with the help of these metrics

Digital magazine publishing has come a long way from its inception. Some digital publishers are very active in offering digital magazine apps, including premium and affinity versions.

Like all other digital platforms, there is necessity in tracking relevant data so you can focus on the most successful products and plan for future ones.

Digital Publishing Metrics News: Page Views, Disaggregated Content, Ecommerce, Social Media

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like clicks and page views are falling out of favor as key performance indicators that provide a fuller picture rise in popularity. These KPIs deal mainly

Conducting a Digital Publishing Audit

Discover your best digital publishing assets

As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.

Beyond providing content on different e-reading devices, making digital products your audience will desire, and discovering your audience’s actual opinion of your digital publishing efforts, you will need to conduct digital publishing audits.

Top Digital Magazine Publishing Articles of Spring 2012

Tips, changes, and growth for digital magazine publishing

I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans of many professionals who work hard year round.

Week in Review: May 7th, 2012 – May 11th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Ratios All Online Publishers Must Measure

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue