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Tag: purch

Subscription Publishers Evolving Products and Offerings

Subscription publishers New York Times and others make changes to their subscription products; “Trump bump” subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings as ways to determine the most effective ways to meet audience members where they are shopping.

Our first story today looks at Mashable and how the

Google Publishers: Accelerated Mobile Pages a Success So Far

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers are always ready to devote resources to maximize its promise, as they should be. The search and digital services giant operates with greater transparency than

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

Ecommerce Content Strategy Taking Shape for Publishers

Earlier this week, we relayed news of tech network Purch’s Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch’s success is a sign of the times. Ecommerce content strategy is a rapidy emerging consideration for many publishers digging for more revenue sources, but success doesn’t come easily: The formula is a tricky one to master depending on niche, platform, and audience, among other factors. Several companies have been in the news recently for the strides they’re making when it comes to ecommerce content strategy. Let’s take a look at articles from Women’s Wear Daily, TechCrunch, Digiday, and Capital New York.

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

Programmatic Ad Sales for Publishers: The Road Ahead

Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready? Recently, we found five articles across MediaPost’s Real-Time Daily, Media Daily News, and RTB Insider titles that focus on the automated ad market – and the current implications for publishers.

Online Publishing Companies: Email + Tech Trends

Creating strong content is fundamental to success for online publishing companies, but the work doesn’t stop there. Mequoda Members know that email prowess and tech savvy can go a long way in ensuring a audience growth and smooth conversions.

E-commerce Growing for Some Digital Publishers

Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.

Data Integration Best Practices for Publishers

Ad Age recently ran an op-ed by Purch’s Antoine Boulin on five strategies for publishers to better integrate data. Here are some excerpts:

Native Advertising Content at Purch Includes Editorial Reviews

In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of their products.

Vision Update

As some of you know, I was diagnosed with Late Onset Stargardt’s Disease back in 1992. For 18 years, there was some mild decline in my vision. Then in the spring of 2010 after five weeks on the road, my vision declined rapidly. By 2011, the vision in my right eye was beyond 20/400. My left eye was now carrying the load at 20/150 correctable to 20/70. Over the past couple of years, everyone I know has been helping me change my life to slow the progression and adapt to living with low vision. It seems to be paying off.

How to Address a Mobile Retail Strategy

Efforts for each stage in the purchase funnel

To achieve retail success with mobile device users, it’s important to understand how the devices are being used.

The holiday shopping season of 2010 is a good place to start this process of understanding audience usage of their mobile devices for making purchases.

Is It Time to Pay Attention to Mobile?

From the holiday season and beyond, mobile retailing is growing in popularity

Shoppers are expected to be using their mobile devices for holiday purchases this season.

For Internet marketers, this could be a great opportunity to see how the influx of shoppers will receive your apps for mobile devices.

The Power of ‘Welcome’ Emails

Some impressive stats for marketers to utilize

Starting points of relationships are incredibly crucial. Getting off on the right foot can mean the difference between trust and a lack thereof.

How can relationships be started in the most appropriate manner on the Internet? Recent statistics show that welcome emails have a lot of success in the relationship-building department.

Keyword Phrase: Pug Puppy

Puppy purchasing goes online driven by keyword search, an easy-to-use website and great customer service

Check out ETR’s Business-Building Event Next Month!

If you’re looking for financial freedom, to work from home in a new career you love, and having the time to travel and/or enjoy your family life… then we urge you to consider attending ETR’s business-building event in November.

Find Out Who Owns That Domain Name With This Reliable Product

Domains, IP addresses, host names, sites, and URLs have always been the source of misconceptions, even among advanced Internet users.

SmartWhois is a great starting point for an online investigation.

What is the difference between a domain name and host name? What do those numeric IP addresses mean? How can I learn who owns a domain? Can I trace a user by IP address?