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Tag: SMO

Protected: Get the Most Out of Your Social Platforms

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What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

10 Most-Read Audience Development Posts of 2017

Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We’ve put together our most-read audience development posts from 2017 on the Mequoda Daily. These posts included advice on how to design and send better email newsletters and how to improve your social media optimization skills for better audience

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

Are You Spending Your Audience Development Time in the Right Places?

How to listen to the data from your audience development efforts and move forward

The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity of trunks and height will deter you from seeing the blanket of green on a mountain, and the patterns that might enable to you find

Three Types of Content You Should Publish Daily

How creating, publishing, and promoting these three types of content daily will tackle all your social and SEO goals

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda publishers publish this type of content every single day because all three serve different purposes.

News content keeps your readers up to date

Editorial Management: The 7 Daily Tasks of An Online Editor

Ernest Hemingway once said, “We are all apprentices in a craft where no one ever becomes a master.”

Perfection in editorial management is a fallacy. There will always be deadlines that are broken because a source responded at the last minute, and there will be typos that happen even with three sets of eyes on a document; even if your boss is Anna Wintour.

How to Create Social Media Tracking Codes for Better Conversion Insights

Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.

Whenever we publish a new article on Mequoda, we use our 12x12x12 social media method on Twitter. We write 12 unique Tweets, schedule them for 12 days, then once a month for 12 months.

This social

Two Weekly Social Media Calendar Templates for Stress-Free Scheduling

Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content in fun and unusual ways. When you’re launching a new digital magazine, or bringing your existing magazine brand online, there’s a list of to-do’s and

Top Social Media Platforms Latest News & Updates

Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a great place to see what alterations have been made and how you should adjust. Below are a few articles that cover the recent modifications these platforms have made.

Week in Review: June 25th, 2012 – June 29th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SMO Tips & Advice From Top Bloggers

Today’s we have some tips and advice from top bloggers on how to improve your company’s SMO.

Week in Review: June 11th, 2012 – June 15th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

What is SMO?

It’s no secret that Facebook and Twitter are taking over the cyber world. These forms of social media have become vital parts to many firms..

Week in Review: January 16th, 2012 – January 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: January 3rd, 2012 – January 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 19th, 2011 – December 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 12th, 2011 – December 16th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 5th, 2011 – December 9th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Content Marketing Bootcamp

What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?

‘Primary traffic drivers’ should come to the minds of digital content marketing pros. By utilizing strategies for email marketing, SEO, SMO and link building, you can begin generating more website traffic and growing your online audience.

Week in Review: November 28th, 2011 – December 2nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Building Your Brand Strategy at the Mequoda Bootcamp

49 steps, including organic and paid marketing options, for running a successful online business

A proven approach to digital publishing being utilized by major brands incorporates the use of SEO, SMO and link building to drive website traffic.

These methods of organic online marketing help publishers reach their core audience members through direct and indirect activities.

Launch Process Updated to Include Paid Media for Driving Website Traffic

The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business

I recently spoke to a friend and colleague about our upcoming Mequoda System Strategy Workshop at the Mequoda Summit East 2011.

While he likes the new 44 steps outlined in this session for starting and running an online business, he commented on one specific aspect of the strategy; the fact that the traffic strategy we outline relies totally on organic methods like SEO, SMO, link building and email.

The Mequoda System’s Core Values

Why our Open Content Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question five years ago, it is now clear that an open content model is utilized by 80-90% of content-driven websites in top 1,000 with SEO, SMO and link building as their primary ways to drive traffic.

Protected: Social Media

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What is Social Media Optimization?

The first step in social media marketing is optimizing your site for inbound links