10 Most-Read Audience Development Posts of 2017

Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.

We’ve put together our most-read audience development posts from 2017 on the Mequoda Daily. These posts included advice on how to design and send better email newsletters and how to improve your social media optimization skills for better audience development.


1. The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share. This article gets in-depth about the importance of a good subject line, and shares formulas and examples to help you improve your style. Read this post.

2. Subject Line Spam Trigger Words

Subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter — so please put this list of spam trigger words and no-nos next to your desk. Read this post.

3. 25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email user spends about 51 seconds reading each email newsletter. If this average sounds familiar, it’s time to develop a way to maximize your email’s ability to connect with your audience. Here are 25 email design best practices to encourage sharing, reading and engaging. Read this post.

4. 58 Online Copywriting Power Words & Phrases

Today’s multiplatform publishing requires online copywriting skills that borrow from the print world, but also address larger issues. Discover useful keywords, some of which are from direct marketing legend Herschell Gordon Lewis, Author of ‘The Art of Writing Copy’. Read this post.

5. The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific and incredibly important job within an organization. Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue. Read this post.

6. 5 Email Newsletter Best Practices You Can Fix Today

Even though email newsletters have been around for years, they are still valuable for digital publishers. They’re often a publisher’s largest revenue channel. If you want to have your emails delivered, opened and paid attention to, try using these five email newsletter best practices. Read this post.

7. How Does Your Email Capture Rate Compare to Other Publishers?

The more subscribers you have, the more marketing opportunities are available to you. This post shows you how to analyze and improve your email capture rate to gain more organic traffic to stay ahead of your competitors. Read this post.

8. What is SMO? Develop Your Social Media Strategy in 8 Steps

Good content is only half the battle. Social media optimization is often overlooked, which affects traffic in a major way. This advice will help you develop a strong SMO strategy, so you can captivate your audience and draw them to your content . Read this post.

9. Audience Development: Definition & Purpose

The true audience development definition requires maximum outreach while retaining results for future sales. This top-read post talks about the shift in audience development, as well as the views of other professionals. Even if you aren’t a publisher or media professional, maybe you’re a non-profit or any other type of business, the techniques we’re talking about should be of interest to anyone doing audience development. Read this post.

10. The 12x12x12 Twitter Strategy: 12 Tweet Ideas That Future-Proof Your Content for 12 Months

Improve your social media strategy with smarter scheduling and click-worthy twitter formulas. With the overabundance of content available to consumers, it’s harder to get noticed. These formulas will help your content get the attention it deserves. Read this post.

Does your publication need help with audience development? If you’d like to discuss how we can help you increase your audience, revenue and profits, please reach out to schedule a no obligation chat with Don Nicholas, our Founder, Chairman & CEO.


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