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Tag: social media strategies

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other walled gardens, there’s no doubt that as a modern digital publisher, you must have a significant social media strategy in place to stay competitive and

Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

Publishing Social Media News: Ads, Millennials, Video

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an optional arm of your strategy – it’s required to help promote your content, of course.

But too often, digital magazines treat social media as a formality,

Monetizing Social Media: Bloomberg’s Strategy

Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content that’s skillfully distributed and diversely packaged requires patience, experimentation, and diligence, but it’s well worth the effort when those additional revenues start rolling in. Remember: It’s not the number of likes that define social media strategies; it’s the the level of audience development that will drive true reader engagement. Easier said than done, of course, but let’s take a look at how a legacy publisher like Bloomberg pulls it off, via Digiday, along with some other relevant recent articles.

Social Media Self-Promotion Important for Publishers

Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when it comes to helping them find it.

Website News: Subscription Business Model Tips for Modern Content Publishers

Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.

It involves words, images and sounds.

The digital subscription has become a model media companies cannot afford to ignore. If you create or publish content and don’t utilize the subscription business model, you may want to reconsider.

The “Pages” for Social Media Analytics

Have you been using Google Analytics to monitor social media activities?

For a while, online marketers were questioning the value behind social media. As time goes on, more analytical tools become available, which make it easier to monitor the impact social media has on your company.

3 Resources for Social Media Best Practices

If you haven’t realized it by now, there are ways to develop guidelines for your social media programs that focus on company policy and analysis. For some companies who were looking for that type of information before allocating too much time to social media, here are a few articles, which can provide some assistance.

Setting Your Sights on a New Twitter Publishing Schedule?

Improvements to your social media strategies can lead to much higher monthly traffic counts

We’ve been sharing the good word of Twitter and Facebook for years now.

Our Social Media Specialist Amanda MacArthur is a big reason for this, since she stays up-to-date on the latest tips and strategies for using social media to increase website traffic.

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: March 21st, 2011 – March 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: November 22nd, 2010 – November 26th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

How to go a Step Further in Social Media Marketing

Begin converting attention into action

There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with the desire to market products. This line can be walked however, with the right amount of thought and attention.

Companies often have specific social media strategies, but they don’t always include measurable goals. Furthermore, many companies even have a hard time with engagement through conversation. For those trying to create relationships and succeed in social media, an objective needs to be clearly defined, the audience has to be engaged and interested in your topics and conversion sciences needs to be involved.

TweetDeck for Publishers

Making your Twitter experience more manageable

Social Media Trends for 2010

Three social media strategies to put into practice for 2010

Notes and Quotes from PodCamp Boston 3

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on.