TweetDeck for Publishers

Making your Twitter experience and social media strategy more manageable

TweetDeck was originally released on July 4th, 2008. The latest version, TweetDeck 0.33.2 was released a couple weeks back, on February 8th, 2010.

So for a little over a year and a half, the cross-platform application has been available for social media gurus using Twitter. But what does it do, and is it worth using?

What TweetDeck does

According to their website, “TweetDeck is the leading browser for the real-time and social web, allowing users to connect with Twitter, Facebook, LinkedIn and MySpace.”

The application shows you whatever you want to see, all at once. If you want specific Twitter accounts to be readily available, it can be set to do so. If you have business partners who are also friends, you can stay up-to-date with them via Facebook. If you’re waiting on a business partner, LinkedIn can be right at your fingertips.

This may not all sound too impressive, but put all these attributes on one page, divided up as you please so you can stay organized.

The ultimate social network tool

If you are the social networking type that has an account with all the main networks (ie: Facebook, Twitter, LinkedIn and MySpace) then you probably already have TweetDeck working for you.

If not, you may want to try it out. You can download a copy of the application completely free at


TweetDeck’s benefit for publishers

If you’re a regular follower of our content then you know we are big supporters of social media. TweetDeck could benefit you by allowing the process behind social media to be more efficient.

Instead of constantly switching between websites, you can have all of them right in one location.

Using this application may also help you distribute your content easier and possibly help build your social media strategies by focusing on everything surrounding your niche. Monitoring any and all updates is much easier to do on one screen, and TweetDeck allows you to do so.


In addition to the integration of social media sites, TweetDeck offers a lot of features that can be used to customize your experience. Some of the features I found most interesting are listed below.

Record, share and watch video clips, and view YouTube videos within TweetDeck – The sharing and watching of the clips isn’t horribly impressive as that can be done in a number of locations throughout the web. However, being able to record videos right on TweetDeck sounds great for anyone wanting to video blog as a form of promotion for their content.

Share and view photos; now with added support for Flickr, Twitgoo and mobypicture – The additional support is what I like about this feature. It makes a lot of sense to have the ability to support popular photo sharing options like Flickr.

Follow topics in real-time with saved searches, editable from within the column – This relates back to the point I mentioned earlier about being able to monitor any activity related to your niche subject. Acting early and often on tweets or content that you’re knowledgeable on may help turn you into a thought leader in your market.

There is a slew of other features listed on the website as well. The time may be right to give TweetDeck a try and potentially increase your time efficiency and content promotions.


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