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Tag: subscriptions

3 Multiplatform Publishing Predictions for 2016

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

Digital Media Ads: Cross-Device Targeting, 2016 Predictions, Ad Blocking

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne, depending on your magazine business model.

For all but the biggest, most established publishers (and even sometimes they themselves) generating Internet advertising revenue can be tricky and erratic. While the ad dollars are there, wringing them out with the right online content management and audience development is the key.

Magazine Content Monetization: How Smart Publishers Turn Content into Cash

How magazine content monetization has gotten more profitable, if you publish it in the right places

Something we know from talking to niche publishers at the industry events we speak at, and during our own CEO Institute, is 99% of magazine publishers are giving away 100% of their content and not separating their free portal content

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.

What is a Paywall?

Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions
 

Remember the days when digital editions of magazines were only available by paid subscriptions? You’d arrive at a static home page with a snapshot of the recent issues, and then be prompted to sign in or register to view any content. The

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!

New Facebook Flex Targeting Finally Gets Your Paid FB Ads in Front of a Relevant Audience

The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before
Remember the days of putting your paid Facebook advertising budget money into a massive digital marketing black hole, because the ad targeting only allowed you broad audience options?

Well they’ll soon be faded from memory like a

4 Unique Multi-Platform Publishing Examples by Legacy Magazines

Multi-platform publishing examples that brought these magazines to rockstar status

Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom rings true across the board. Just as your recyclables are picked up every week and crunched into reusable products, so can multi-platform publishing repurpose the

Digital-Only Magazines: The Latest Publishing Trend

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.

Mequoda has a client who is doing just that. Prime Publishing is a company that began with free websites but no print publications whatsoever. Now the company is launching digital-only magazines such as I Like Crochet and I Like Knitting as premium products to enhance their associated websites, AllFreeCrochet.com and AllFreeKnitting.com.

Great Examples of Newsletter Subscription Website Sales Pages

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t

Digital Publishing Metrics News: Page Views, Disaggregated Content, Ecommerce, Social Media

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like clicks and page views are falling out of favor as key performance indicators that provide a fuller picture rise in popularity. These KPIs deal mainly

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

12 Features of Great Magazine Subscription Websites

TIME almost hits the mark with their magazine subscription website, but niche publishers hit the bullseye
One of the most profitable subscription websites is a magazine subscription website.

It’s not because it’s cheaper to build, or brings in substantially more revenue than other business models, it’s more profitable because once your platform is up and running, you

How Subscription Websites Bring in Publishing Revenue with Little Spend

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing

Subscription Publishing News: New York Times, Mobile Apps, and Ed Tech

Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have rapidly wavered in favor, as publications like the Sun have scrapped theirs altogether. Freemiums and premiums rule the day, as do membership systems and tiered bundles, all of which can fit into the Mequoda Method and boost conversions.

Staying on top these trends is crucial to success, so what better place to consult than Subscription Insider to get the scoop? Let’s close out the week by taking a look at some of their recent articles.

The Library Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

Digital Content Monetization Discussed at UK Conference

Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.

Well, if you were in London last week, you could have, by attending the Monetising Media conference event, which, like our Mequoda Intensives and Summits, brings together publishing professionals to take stock of the industry and give shape to its future with presentations, best practices, workshops, and more.

If, like us, you weren’t able to make it last week, luckily, The Media Briefing has it covered. Let’s take a look at what they learned, so that we can learn from it!

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

What Magazine Publishers Are Reading to Get Their Magazine Industry News

Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?

Well, I have, so I asked them for their top 5 sources – their “go-to” sites for discovering the latest and most useful news and analysis for magazine publishers. Of course, they had a hard time narrowing down their pool, so I happily let them get away with 7, which itself even proved tough given all of the high-quality coverage out there. Maybe we’ll do a part two down the road!

In the meantime, here’s a list of not only our favorites, but favorites of magazine publishers and digital marketers always on the lookout for relevant articles best practices, cautionary tales, revolving door gossip, mergers & acquisitions updates, and more. These are the sites that drive discussion and inform the decisions of executives – and help us keep the Mequoda Method fresh while continuing to offer free advice throughout the week.

How Men’s Health Overcomes Digital Advertising Revenue Challenges

Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.

Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success.

5 Ways Digital Magazines Generate Additional Publisher Revenue

The digital revolution not only makes content more accessible; it offers additional ways to generate revenue

Have the changes in digital magazine publishing created new revenue generating opportunities for you?

Those opportunities may exist for many digital publishers, even if they don’t realize it due to other focuses.

Digital Audience Development: How the Times Hit 1 Million Digital Subscribers

Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the coming decades. But getting to the endgame is a work in progress: Digital magazines are continually experimenting with new channels, refining best practices, and measuring social media efforts in the digital media evolution. It’s never easy.

Unless you’re The New York Times, of course.

Meet the the Moment’s Hottest New Digital Magazine Platform

One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never run out. If you’re willing to put in the work and climb the learning curve as quickly as possible, you can integrate new Internet revenue models at your own pace!

The latest digital magazine platform to gain momentum in the publishing industry is ecommerce content strategy.

Nonprofit Publisher Prospers with Mequoda Method

“We’ve used the Mequoda Method to more than double our digital memberships,” says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
Web Editor Robin Ngo accepts the award on behalf of Biblical Archaeology Society

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the

Esquire Shows Value of Investing in Online Magazine Archive

Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.

Our favorite part about digital magazine archives? You don’t actually have to dedicate too many resources to make them work. Aside from some general maintenance, most of the work is on the front end, building onto searchable infrastructure that you’ll already have in place. The content, by definition, is already in place! You don’t have to optimize it, because as a product of your digital subscriptions, it will be behind a wall uncrawlable by Google. At the same time, however, you can recycle content from your online magazine library with updates and improvements, and treat it like an inexhaustible well for promotional purposes.

Adweek recently covered the latest player in the online magazine archive movement, and this one might be the biggest one yet!

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

7 Best Resources For Creating an Online Magazine

Creating an online magazine (also known as a web magazine) will look like a profitable piece of cake once you’ve digested these seven posts
It’s never been a better time to be a publisher. It’s so good that brands want to be publishers and have launched their own brand magazines. Some publishers have gone digital-only, but typically

3 Email Subject Line Best Practices: New Study Sheds Light

Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a another strong delivery mechanism for content like video. They build loyalty with existing consumers, create relationships with new consumers, and give you the opportunity to sell products. But none of this can happen if recipients don’t click open your emails, which itself can’t happen without email subject line best practices.

UK-based email marketing firm Adestra knows this as well as anyone, and their first study since a blockbuster 2013 analysis provides plenty of takeaways. This new edition ran the numbers on 3 billion attempted sends and more than 400 million opens. Let’s take a look at what they learned.

Publisher Revenue: Video, Programmatic, Targeting

If there’s one thing all digital magazine executives can agree on, it’s that there are never enough publisher revenue opportunities.

Settling on just one is out of the question, and even once you’ve established several, they’re continually changing. Digital advertising, for instance, is currently facing ad blocking and ad viewability issues. And audience development isn’t just about successful content anymore; it’s about successful cross-device targeting. And video? Wow – just try to keep up with the advances, both in terms of technology and monetization.

These are just a few examples – today’s publishers have to stay on their toes. Luckily, we have industry monitors like Publishing Executive to help us out. Let’s take a look at what they’ve been covering in recent weeks.

Which Digital Magazine Pricing Model Generates the Highest Revenues?

Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.

We still like it. We just don’t like like it.

Universal pricing, in which the subscriber gets access to your content on all of your platforms, certainly has its

Magazine Readership Grows Online, Again, Says Latest MPA Report

Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in the fact that consumers are demanding their product more and more, judging from the exhaustive studies of the Magazine Media 360° Brand Audience Report.

MediaPost covers the Association of Magazine Media’s latest release, as well as a new effort to build publishers’ archives and another big move from Time Inc. digital.

Digital Only Magazines That Flopped and Why Tablets Couldn’t Save Them

These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There’s a basketball game between print and digital, and we’re rooting for digital. I recently wrote about print mags that went digital and some of the reasons for the transition came down to the fact that advertisers want

Why Subscription Website Business Models Are Ideal for Every Publisher

A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:

Attract new visitors to your site organically.
Convert those

Music Mags Making a Multi-Platform Production Out of their Digital Efforts

Multi-platform production doesn’t have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.

Efficiency is key to successful publishing. There are projects and processes that take time, and there is no way around that. Researching your articles, writing, editing, planning – this all takes time.

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best

Metered Content: Another Digital Magazine Goes for It

More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love to see this shift. From The New Yorker to Pando to Time Inc. digital, publishers are molding their content around monetization with experimental tactics and finding results. This isn’t just a smart bet; it’s smart strategy: As our 2015 Digital Magazine Market Study shows, consumers are willing to spend on metered content done right. MinOnline is on top of this industry trend, as always. Let’s take a look at their coverage of the latest metered content adoption, plus other recent posts.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

News, Food, Health, and Celebrity Are Reader Favorites for Digital Magazines

If we had to pick two words to describe the Mequoda Method, the first would be “multi-platform,” which, as Don wrote recently, is the new normal for digital magazines years after we staked our brand on it. The second would be “niche.” Why? Because with tens of thousands of digital magazines available to consumers, you must focus on audience development to attract the right readers, earn their trust and attention, and then convert that trust and attention into subscriptions, one-off purchases, event attendance, social media shares, and other sources of revenue.

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

Americans Will Spend More than $1.3 Billion on Digital Magazines in 2015

Throughout the week, we’ve released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on consumption. Today’s stat centers on conversion. Turning readers into revenue. They give you a glimpse into how best practices – exemplified in the Mequoda Method – can pay off.

What Is Digital Publishing Doing to Stay Up on Tech Advances?

And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a “dinosaur”?
What is digital publishing?

Well, how much time do you have? If you have 30 minutes, you can schedule a call with our CEO Don Nicholas for a free consultation. If you happen

Publisher Monetization: Video, Display Ads, Facebook

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were blessed with a much more straightforward task than we have: Produce quality content and distribute it effectively via subscriptions and newsstand.

But popular industry opinion is wrong.

The aforementioned 21st-century challenge is actually age-old; it’s simply the same song, different verse. Or, put another way, the straightforward task that our predecessors faced is still the one we face today: Produce quality content and distribute it effectively.

If anything, you have more options than ever. Readers, do, too, of course, which means you have to step up your game – but the reward is full-throttle revenue streams when you find the right formula. Mequoda can help you with that part. And Digiday – one of the foremost monitors of digital publishing news – can help you track the trends that will shape your strategy. Let’s take a look at quartet of their recent articles.

Magazine Pricing: The 7 Immutable Laws of Economic Behaviorism

We’ve been writing about the pricing of website and digital and print magazine subscriptions a lot lately, which has lead us to dig up some intriguing themes. Of course, the word “intriguing” tends to mean different things to different people: In discussing our best practice of decoy pricing with a client who is a psychotherapist as well as a publisher, the client gasped, “But you’re manipulating the consumer!”

Our enthusiastic response: Absolutely!

Publishing Acquisitions on the Rise in Event and Mobile Sectors

Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity – areas that will appeal to Mequoda Members. One of our favorite industry sources, Folio:, has it all covered. Let’s take a look!

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

Mobile Magazines Must Simplify to Solve Problems

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today.

How to Price and Sell Online Magazine Subscriptions

Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it’s now a must-have for Google-friendly sites, it’s become widely accepted that online magazine subscriptions and native tablet editions are the future of publishing. One challenge remains: Few publishers understand how to architect and monetize their content online.

Without a clear plan to profit from digital publishing, most publishers upload their magazine content to the web and cross their fingers that it’ll work. They may create a flip-book style or PDF version of their magazine and hope that’s enough to please their readers. At Mequoda, we have a bulletproof plan that makes finger-crossing unnecessary. And one of our clients, Prime Publishing, publishers of digital-only magazines I Like Crochet and I Like Knitting, is proving that online magazine subscriptions built natively can be a solid revenue stream.