Want to motivate employees? Feedback and autonomy.
Interesting coincidence. Had lunch with a close friend on Sunday to catch up. Midway through, he said, “Oh, I didn’t tell you my great
A Marketing Lesson for New-Product Innovation
“How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The
Pay-as-you-go Internet Could Be Next Big Thing
I wrote about pay what you want pricing a couple months ago, where consumers choose their own value for something you produce. Now the
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,
Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Community Work Can Lead to Better Skills and Business
There’s an interesting—and humorous—children’s book I stumbled upon called “Mommy and Daddy Do It Pro Bono,” written by Kara and Aaron Hurst.
And it’s currently free
Another major publication stepped into the digital age of the iPad recently.
The Washington Post has become the newest member of major publications to offer an iPad edition.
Sports and Profits Help UCG Gain Spotlight
We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a
Master Facebook and Twitter and you're halfway to mastering Internet Marketing
Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers
Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?
If you tune in to the Mequoda Daily often, and I hope you
Kaiser’s Advice to the Arts World Also Travels Well for Publishers
You’ve heard of Around the World in 80 Days? Michael Kaiser, the highly accomplished and admired president of the Kennedy
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
The Kindle Wireless Reader has forever changed online publishing, for the better?
Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question.
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.
In the sprawling and volatile blogosphere, mining
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on.
It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history
For a newspaper with only a third of the circulation of The New York Times, The Atlanta Journal-Constitution does an excellent job of keeping their website easily searchable and user-friendly.
