Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
Google's Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners
Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent,
Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?
Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search
Drive Website Traffic: How to discover online friends you didn’t know you had when a Google Alert tips you off to new link-building opportunities.
Our recent post about How to Defend
Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…
If you’re a publisher, answer this simple question:
What’s more valuable
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a
Why putting “quotes” around each term will help determine your keyword competition
A large part of what we teach in our keyword research process is how to look up keyword competition.
Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series
Teleseminars are a very inexpensive way to gather a group of people, regardless of their location. They’re a great way to promote products, services and educate people about any given
Organizing an online business team isn't an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t
[question]
What might be included in a typical sponsorship package?
[/question]
[answer]
A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's
Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your
The Mequoda Group has identified 30 ways that publishers can deliver and monetize information. While it is not an efficient strategy to adopt all of these platforms, selecting a mix
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list
A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.
Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.