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Tag: video

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers’ prayers when it comes to digital advertising revenue? We’re seeing it with programmatic partnerships and other arrangements, and why not? Brands have a lot of power in the current climate, but digital magazines can muster some mojo, as well, by uniting to provide advertisers the best possible placement and viewability.

Then again, we don’t fault any publisher for going it alone, as many do via social media and services like Magzter. After all, monetization is in the eye of the beholder. But Mequoda Members know that the more platforms, the merrier.

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

Ecommerce Publisher News: Vox, PopSugar, and More

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn’t selling out; developing an ecommerce content strategy is an extension of multiplatform publishing.

Digital publishers already sell white papers and tickets to events; a food magazine selling recipe books or a fashion site selling shoes is the natural next step in internet revenue models for magazines, if you can pull off the infrastructure. Seeing how others are achieving just that is a good place to start.

Assessing Anti-Ad-Block Efforts From Digital Publishers

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers’ own aggressive push for a cleaner experience via third-party software companies.

For digital magazines dependent on ads, this is an issue of basic fairness. For consumers, this is an issue of preference, and with so much content available out there, they would seem to have the pick of the litter. Which is why publishers are trying to forge a concerted deterrent for ad blocking, one that finds everyone on the same page and compromises with readers.

Magazine Ecommerce: Digital Publishers Taking the Plunge

Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.

Here’s why magazine ecommerce is well-suited for publishers, particularly niche publishers: You have a built-in audience advantage. You have content to shape into product. You have potential subscription bundling opportunities.

But it’s not a chip shot, either. Magazine ecommerce isn’t always a perfect fit, because selling stuff beyond articles and white papers and videos might not come naturally to content creators.

The Best Digital Magazine Examples and Why We Love Them

These four exemplary digital magazine examples demonstrate best practices in design, business models and pricing
With 20% of tablet users reading digital magazines every day, it’s instructive to take a closer look at the variety of digital magazine formats and subscription choices that are available to them five years after the iPad blasted onto the scene.

When

The Benefits of Video Advertising: Buying and Selling Pre-Roll and/or Custom Content

The benefits of video advertising increase as trends are discovered, users are targeted, and call-to-action buttons are put into use.
Although consumers don’t generally love the 10-15 seconds of advertising they encounter when discovering new YouTube videos, or videos they find on publisher’s websites — they do, in fact, wait through them, at least to the

How Platform Distribution Is Fueling Publishing Strategy

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn’t really a strategy at all.

You must pick and choose your platforms with some discernment, playing to your strengths and the desires of your audience, both the existing one and the one you’re going after.

Social media strategy, repurposing content, and enterprising with video or by creating a podcast is all part of platform distribution. While we preach (and practice) restraint, we also encourage experimentation, provided you have the right personnel at the helm.

Print to Web Success: Stories From the Digital Publishing Industry

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it’s still an intricate migration that requires you getting all of your ducks in a row (see what we did there?).

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.

15 Proven Ways Your B2C Email Marketing Can Increase Clicks and Revenue

How to pump up the jam on your B2C email marketing efforts

Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products are typically higher priced, copy is longer, and the best times to send email are typically during the 9-5ish hours.

B2c email marketing, or business-to-consumer email

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.

Niche Advertising News and Strategy for Publishers

Welcome to a special all-niche edition of our daily news post, wherein we’ll drill down on the topic of niche advertising, a crucial component of any magazine business model for enthusiast publishers.

Are You a Publisher, Tech Company, Platform, or All Three and More?

If you’re a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you’re creating mobile apps and dedicating resources to serious multiplatform publishing.

12 Proven Ways Your B2B Email Marketing Can Increase Clicks and Revenue

Based on the results of a collection of A/B tests here’s a list of B2B email marketing best practices (and tests you can try yourself)

In their free time, some people like to ski or walk their dog, but I get kicks out of sitting back with a cup of tea and reading through results of

What is Relationship Marketing and How Can it Help You Increase Sales?

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep

Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

Digital Publishing Jobs: Data, Generalists, Additions, Subtractions

If you came here seeking digital publishing jobs to apply for, don’t be disappointed that you don’t see any listings in this post, because we’ve got something better for you: What digital magazine executives are looking for not only in 2016, but in the years to come.

How An Internet Marketing Services Agency Could Catapult Your Multiplatform Publishing Capacity

Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key

I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most common marketing system configuration we’re supporting is a daily portal or blog at the core with one or more subscription websites, and an online store that sells books and videos. Our organization doesn’t produce any of the original premium content, but we do produce a lot of the affinity content that is used for audience development including white papers, blog posts, and social media. We also produce and analyze the email newsletters, email promotions, and landing pages that are used to generate revenue.

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

The Online Magazine Revenue Streams That Grew in 2015

As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in that pool (in the legitimate end, that is). In fact, helping digital publishers generate online magazine revenue is how we generate revenue ourselves.

Digital Magazine News: Time Inc., Wired.com, New Republic

Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to our website.

Luckily, we have sources like FishbowlNY to draw from. Let’s take a look at some recent articles on industry goings-on, starting with one of our favorite, most fascinating topics of 2015 — the Time Inc. digital renaissance.

Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016

If it’s 2016, and we’re writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it’s mostly the former, along with a little viewability sprinkled in for good measure.

With all of the coverage on ad blocking — Digiday rightly points out that the hype is starting to outweigh the issue’s actual impact — are we getting any closer to the heart of the problem? And, more to the point, reaching a solution that satisfies readers, publishers, and advertisers alike?

The answer is … maybe, and it’s one that involves something Mequoda Members already practice on a daily basis …

3 Audience Development Predictions for 2016

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade ago, not only were brands clueless about content marketing, but the kings of content—publishers—still had a long way to go in terms of understanding how

3 Digital Magazine Publishing Predictions for 2016

Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue retail and a 9.8% drop in dollar value during that same time period, MediaPost reports. Time Inc., Hearst, and Meredith all saw plunges. Meanwhile, The New Yorker,

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Digital Magazine Editions Now Account for Quarter of Circulation

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they’re all you care about and all we write about. But believe it or not, they’re not quite there yet.

But digital magazine editions are getting there. Quickly. Strong print publications are transitioning to a multiplatform model, while others are going digital-only. As still others fold, more and more popping up as digital natives.

MinOnline is on it as always, with an article on BPA Worldwide’s recent report on market share, as well another on arguably the most important hire of the year and one more on Hearst’s evolving approach to audience development.

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on,

Online Ad Revenue Experiences Unprecedented Growth

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge’s The Rime of the Ancient Mariner: “Water, water everywhere, / Nor any drop to drink.”

Here’s the thing: The money is there to be had. Marketers are ready to spend — are spending as we speak — across desktop and mobile. On sites, apps, and social media channels.

But if you don’t have the right infrastructure, content distribution strategy, audience development, and magazine business model in place, it’s like stepping inside one of those old game-show cash chambers with your hands tied behind your back.

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.

What is a Paywall?

Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions
 

Remember the days when digital editions of magazines were only available by paid subscriptions? You’d arrive at a static home page with a snapshot of the recent issues, and then be prompted to sign in or register to view any content. The

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.

Publishers on Digital Magazine Platforms: Social, Mobile, Tech

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital magazine platforms to be anything that can help publishers deliver and distribute content.

So, your magazine website portal counts. Your digital magazine apps count. Your social media management counts. Your online magazine library counts. Your white papers and other products count. Your events count.

You get the point: Everything’s on the table. Everything plays a part. Some components evolve; some fall away; more are developed.

Best Digital Magazines, New Magazine Launches Highlight Min Events

Tomorrow, Thursday, Dec. 3, marks MinOnline’s 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards. And late last month, the trade publication handed out its editorial and design awards. Truly, ’tis the season for the best digital magazines to make themselves known!

These are some of our favorite digital publishing events to keep tabs on. Let’s take a look!

What is Sponsored Content?

These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now let’s take a look at some great examples of publishers who create this sponsored content for their advertising clients.

These particular examples of sponsored content were

Regional Magazines Make for a Model That Works for Digital Publishers

Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on the readers who live in the area.

We like this model. We have many Mequoda Members who are very successful with it. And we love when the model layers in another niche on top of it, which is the case with Crain’s, with its business focus, and Modern Luxury, with its high-end lifestyle appeal. Both are doing well; both are branching out to other cities.

4 Unique Multi-Platform Publishing Examples by Legacy Magazines

Multi-platform publishing examples that brought these magazines to rockstar status

Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom rings true across the board. Just as your recyclables are picked up every week and crunched into reusable products, so can multi-platform publishing repurpose the

28 Creative Ideas for Blog Posts [+ Video]

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!

Great Examples of Newsletter Subscription Website Sales Pages

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

12 Features of Great Magazine Subscription Websites

TIME almost hits the mark with their magazine subscription website, but niche publishers hit the bullseye
One of the most profitable subscription websites is a magazine subscription website.

It’s not because it’s cheaper to build, or brings in substantially more revenue than other business models, it’s more profitable because once your platform is up and running, you

How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue

When your magazine rate card focuses on custom content, everyone wins
Print advertising rates have always been robust. After all, magazine ads have always been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re self-paced, giving readers as much time as they want, not just 15 or 30

Online Magazine Advertising News: Mobile, Branded, Programmatic

Online magazine advertising is growing exponentially, especially on mobile, but there’s much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers. Ad blocking programs, ad viewability issues, and cross-device targeting pose problems for many publishers.

On the flip side, even all of the options and advertising methods available to digital magazines can be daunting. We can help with that by providing case studies and best practices.

And AdExchanger can help by filling us in on industry news and trends. Let’s take a look at what they have this week!

How Subscription Websites Bring in Publishing Revenue with Little Spend

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing

The Library Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

Top Digital Publishers’ Hottest Hire: Platform Relationship Managers

The top digital publishers have risen – and stay – there because they’re willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out ahead of the pack with new practices. This includes everything from hiring trends to social strategy, mobile video trends to ecommerce website design.

To start off this week, let’s take a look at Digiday’s coverage in those four areas and then some.

Facebook: White Hat and Black Hat Practices for Increasing Post Visibility

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.

You may have been violating these rules in the past, too. Did you know that for a long time, you weren’t allowed to hold a contest on Facebook without their explicit permission? That’s right, all of those contests that publishers and brands were hosting on Facebook could have actually gotten them kicked off the platform, because most didn’t even know that was in their agreement when they created a Facebook page.

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.