Internet Marketing Strategies

It’s not possible to overestimate the importance of focusing on the core of your brand … Continue Reading »

Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your lap. … Continue Reading »

CEO Eric Schmidt explains why relevance is the key to increasing your rank in Google … Continue Reading »

For ad-driven publishers, performance-oriented media and relationship marketing is the key to succeeding in the digital realm … Continue Reading »

Sheryl Sandberg explained why it’s important (now more than ever) to get your content out where your users already are. … Continue Reading »

If you’re an author, editor, website designer, or online publisher, Seven Online Publishing Secrets will forever change the way you think about how to make money on the Internet with online publishing. Claim your FREE copy of Seven Online Publishing Secrets: Using the Internet to Transform Your Special-Interest Publishing Brand … Continue Reading »

Building or looking to improve a newsletter website? Learn these 8 best practices for building profitable newsletter website templates. … Continue Reading »

Subscribers generally buy a paid product within 90 days…or else!

“In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something”, Andrew Palmer, former Director of E-Commerce/Web Marketing for Agora Financial, LLC told us in our last interview with him at Agora. … Continue Reading »

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on. … Continue Reading »

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets. … Continue Reading »

What can we learn from the big guys? Be more like little guys.

In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at Hachette Filipacchi Media told a story about when Perezhilton.com put a link in his blog to ElleGirl.com and it sent … Continue Reading »

What You’ll Like and Dislike about Selling Online Advertising … Continue Reading »

“It’s all about the user” says Cia Romano of Interface Guru

Cia Romano, CEO of digital consulting and usability firm Interface Guru, told publishers that their website is the window to the corporate soul and that if their strategy isn’t user-centric, then they have no strategy at all.

Romano asked the publishers … Continue Reading »

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of … Continue Reading »

How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue … Continue Reading »

The “M” Word: Alternative Ways to Monetize – (How Podcasting Consultants are Making Money off of You) … Continue Reading »

Tactical Transparency – (Being Naked on the Web) with John C. Havens … Continue Reading »

An Ad-Hoc Session on SEO for Podcasting, Vodcasting & Social Media … Continue Reading »

The Economics of Aggregation with Travell Perkins of TravellPerkins.com and RGBDaily.com … Continue Reading »

The purpose of the session was to show companies how to build and sustain any type of social community. These were his tips of what you need to focus on: … Continue Reading »

Top Free New Media Tools You’ll Need for Everything with SpongeCell.com’s Ben Katzman … Continue Reading »

Straddling the Technical/Creative Line with The New York Sun’s Rob Blatt … Continue Reading »

How To Promote and Make Money With Your Podcast in the Next 30 Days with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com … Continue Reading »

Page one and page seventy-five is the difference between search engine optimizing your PDFs or not … Continue Reading »

How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue Reading »

The first step in social media marketing is optimizing your site for inbound links … Continue Reading »

Deciding who shares, prints, and reads your digital content … Continue Reading »

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors … Continue Reading »

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures. … Continue Reading »

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to … Continue Reading »

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate … Continue Reading »

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to … Continue Reading »

How publishers are incorporating video where it fits for them … Continue Reading »

Creative Commons: Adding an extra step to your copyrighting process for 2008 … Continue Reading »

Increase your site’s search engine ranking with incoming links from press releases … Continue Reading »

Sites Like Menshealth.com and BHG.com Are Significantly Increasing Pages per Visit by Adopting an Improved User-Friendly Online Editorial Layout … Continue Reading »

A few notes about link popularity from Debra Mastaler, President, Alliance-Link … Continue Reading »

Blogger, author and Google analytics evangelist Avinash Kaushik shares four keys to succeeding with web analytics … Continue Reading »

A few tips about Universal Search, optimizing video, link popularity and web analytics from the SES NY show … Continue Reading »

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find … Continue Reading »

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007 … Continue Reading »

Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them? … Continue Reading »

Your online media index (OMI) measures your print to online transition. We’ve come up with a neat and simple calculation that we call the Online Media Index (OMI), which measures your print to online success. … Continue Reading »

The German Magazine Giant Reports 8% of Magazine Revenues Were Generated Online in 2007 and Promises Shareholders 16% for 2009 … Continue Reading »

Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in … Continue Reading »

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online … Continue Reading »

A year ago, free vs. paid was the big debate of the FIPP Digital Magazine Conference. This year, the battle is over: free wins … Continue Reading »

If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year. A simply brilliant and timely sweepstakes, offering $250,000 to pay off the winner’s mortgage, resulted in a 35% increase in … Continue Reading »