This week we're looking at the landing page for Jose Silva and his Jose Silva UltraMind System. Here we face a particular challenge that pops up frequently in information marketing:  

Learn how one publisher redesigned his website navigation to make his site ultra-search-engine-friendly and dramatically increase search engine traffic.  

Learn how one publisher added simple user testimonials and increased landing page conversion rates by 23 percent.  

Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street  

Discover how one special interest consumer publisher uses low-priced eBooks to increase the lifetime value of his email marketing database by 59 percent.  

An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers,  

Roll Call Website Remains True to its Founding Principles By Using Simple, Effective Website Design, Yet Misses the Boat on a Few Small Details.  

Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy.  

Learn how one information marketer used a two-step program to sell a three-day, $3000 seminar through his affiliate marketing network.  

Ever wonder if the color of your order button impacts click-through rates and conversion rates? The short answer: order button color does matter. Discover which color order button lifted response  

Having a heart attack is a life-changing event. Recovery rates are good for those who make the right changes to their diet and exercise program, and who learn to manage  

I've seen three sets of test data in the last month that demonstrate the power of urgency for driving readership and email newsletter click-through rates. In each of the three  

After 11 years of website design testing, I'm still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design  

TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.  

While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other  

Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no