We're Looking for a Very Special Person to Grow with Our Internet Publishing Company If you're an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn,  

How the Motley Fool Uses their Offline Presence to Drive and Monetize Website Traffic The Motley Fool boasts a strong online legacy, combined with—from its earliest years—a strong offline product presence.  

Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often  

Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers  

Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for  

Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail  

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers  

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book  

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on  

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success. Mequoda uses the term "archetype" to help understand and categorize kinds of sites.  

Today, the challenges of email newsletter marketing are similar. Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don't devote enough effort  

U.S. Government Creates Guidelines If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National  

Amazon.com: Bigger IS Better Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric  

Experts on Website Design and Website Usability Testing Can Disagree "Never redesign your website," says one of my esteemed mentors and colleagues. Disturbing words, especially because, as a website design expert and  

Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should  

As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product? Some years  

Online Publishing Jobs Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online  

House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out  

Does Your Online Publishing Strategy Appeal to the Rest of the World? Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism. By that I  

A Mathematical Formula for Increasing Landing Page Conversion Rates Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with  

Relieving the anxiety of online financial transactions My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction. What does that  

I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic  

As you may already know, most people arrive at a website and within less than 10 seconds can determine whether it's clean, professional and worth their time. Your landing page  

I've discovered an amazingly effective strategy for getting what I want. It works most of the time, and when it doesn't, you can try it again, usually without penalty. And  

If breaking up is hard to do, your email newsletter could be hurting your reputation Has this ever happened to you? You sign up for someone's f*r*e*e email newsletter, then discover  

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits Perhaps the thing I like most about the Mequoda Marketing System is its flexibility. This online