As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years ago, my wife worked with an Organizational Design and Development (OD) professional at AT&T.
These OD types are usually consultants to senior management who are responsible for troubleshooting systemic business problems, recommending and implementing improvements (process & organizational), facilitating team development and change management.
Internet marketing strategy and online publishing is not their area of expertise, but their wisdom is applicable to a number of disciplines.
This savvy professional told my wife:
“If you want to assess the health of an organization, a key indicator to look at is the way it welcomes new employees and exits departing associates.”
If you’re ignored and mistreated in the beginning of a new job, it’s an indication that something is wrong; being welcomed by friendly people who want to help you get started shows that the organization is probably on terra firma.
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Similarly, an organization that simply lets its workers “fade into the sunset” indicates a problem; a proper send-off showing appreciation for work done while incorporating good wishes for the future is a clear sign of organizational health.
Taking this advice to the business of Internet marketing strategy and online publishing, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
If they eventually unsubscribe from your email newsletter, do you send an email politely asking why, thanking them for their support, and wishing them well in their new ventures?
A healthy online publishing company has a smart Internet marketing strategy, as reflected in how it welcomes new email newsletter subscribers and opt-outs.
Don’t forget to check out the new job posting for an Email Marketing Assistant Manager at the Jobs in Online Publishing section of the Mequoda Daily!