Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic All publishers must have a plan  

Emphasizing the benefits of joining your membership website means appealing to your prospect's self-interest People do not subscribe or pay for access to your membership website, per se. They are really  

A Long List of Cool Free Tools that will Help with SEO, SEM and Link Building Have you heard of John Alexander and Robin Nobles from Search Engine Workshops? They are  

Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional. EH Publishing, Inc. is  

Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America's new favorite hobby is cooking. Publisher Cook's Illustrated is also in the mix with a TV Show, a website network  

Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!) One very common way to determine a site's success is to know  

Convince your potential customers with facts, not hype Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing "gurus"? Are you  

This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should  

10 Guidelines for Designing Effective Email Newsletters While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things  

If there's a new blog born every half second, how will yours get noticed? The average blog reader views 77% more pages than an average user, and believe it or not,  

Internet publishing profitability boils down to four elements If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs,  

An effective Internet marketing system distributes valuable content without charge If you're still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention! According to  

USC Annenberg's Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the  

How the business media giant capitalizes on 37 free email newsletters and email alerts Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts.  

A freelance writing formula suggests a time management model for online publishing success Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was  

Looking back on an expert's claim that website usability testing proved promotional language imposes a cognitive burden It's nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that  

Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also