Creative Commons: Adding an extra step to your copyrighting process for 2008  

8 best practices for effective email marketing in a preview-pane world  

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles  

Increase your site's search engine ranking with incoming links from press releases  

Sites Like Menshealth.com and BHG.com Are Significantly Increasing Pages per Visit by Adopting an Improved User-Friendly Online Editorial Layout  

A few tips about Universal Search, optimizing video, link popularity and web analytics from the SES NY show  

Blogger, author and Google analytics evangelist Avinash Kaushik shares four keys to succeeding with web analytics  

A few notes about link popularity from Debra Mastaler, President, Alliance-Link  

Shari Thurow’s Tips for Optimizing Video  

Mike Grehan’s Top 10 Tips for Optimizing for Universal and Blended Search  

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly Uploading a sales letter landing page to a website without regard to search engine  

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007  

Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them?  

Your online media index (OMI) measures your print to online transition. We've come up with a neat and simple calculation that we call the Online Media Index (OMI), which  

Mobile usability tests encourage distractions and an unstable environment. Like any website you'll ever build, there is a need for usability testing. Building a site for mobile users is  

A year ago, free vs. paid was the big debate of the FIPP Digital Magazine Conference. This year, the battle is over: free wins  

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online  

Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in  

The German Magazine Giant Reports 8% of Magazine Revenues Were Generated Online in 2007 and Promises Shareholders 16% for 2009  

According a study done by the MPA, magazine websites posted a strong 8.1% traffic surge in Q4 2007  

Leading advertising executive says “giving digital ads away for free is dumb” and reminds publishers to understand their role  

You don’t need to be cable TV to produce effective online video – all you need is an inexpensive video recorder and the right market  

“Battle against oligopoly of portals” can be won if magazines can learn to leverage their strong engagement and consumer insights  

If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year.  

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants