Multi-platform publishing examples that brought these magazines to rockstar status Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom  

Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete  

Convert more website visitors into email subscribers by perfecting the art of writing and positioning your text ads About 100 words into every article we write, and into every article our  

B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,  

Apple publishing opportunities have long served as a component of digital magazines' plans, but toward the end of Apple Newsstand's run, it became clear that the service was not actually  

Another new Mequoda multiplatform publishing system is born Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful  

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an  

Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also  

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers If you sell a print newsletter, considering a newsletter subscription website is a  

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:  

Save your social media team time and simplify their workflow with these three social media scheduling tools Publishers practically invented content management systems, but one area we find publishers lacking in,  

There's a growing trend in which media reporters are investigating why certain websites rank so well. They want to differentiate the white hat SEO from the black hat. If foul play  

Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these  

From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things At Mequoda we spend a significant amount of time building custom business  

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school publishing metrics like  

The best content management system for publishers doesn't stop at content or management If you’re a publisher in business today – congratulations! You’ve already navigated some stormy times and maybe even stabilized  

With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish Brands as publishers, publishers as brands ... given the digital media evolution  

First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that's  

Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.  

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you  

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost Legacy publications should be ultra focused on how to create dynamic  

Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and  

Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have  

How to jump start and run a successful SEO campaign An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that  

The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change B2B publishing represents the best of niche strategy; audience development depends largely  

Why do modern multiplatform magazines make so much money? At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that  

Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that  

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly  

The top digital publishers have risen – and stay – there because they're willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out