Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money  

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.  

Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up  

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single  

If you want to improve email capture rates, you have to know three things: What it is, and the many ways you can test to improve it. But it's always  

Since most magazine publishers are competing for these dollars and losing the battle, the need for revenue from subscriptions increases every day.  

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view  

On February 10 at 1:00 PM ET, we'd love you to join us live online for a FREE 90-minute webinar, 12 Ways to Grow Your Email List. With plenty of  

People who are in jobs where they’re a good fit tend to be happy. They are also more productive. Making business more productive is a centuries old goal. For much of  

Do you feel like being quarantined at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love  

In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free