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Advice

How to Write Better SEO Meta Descriptions in 2018

Kim Mateus

It was a very informative 2017 for all of us search-optimized publishers. Google has recently given us some insights into how they use seo meta descriptions within search results. Thanks to their monthly Google Webmaster Hangout Videos, Google has been pulling back the curtain and letting us know how and why they use meta descriptions. They’ve even given us some tips on how to write better meta descriptions. You may even be surprised to learn how meta descriptions are used as a ranking factor for search.   Continue

Content Publishers & The Efficacy of Article Formatting With Social Media

Kim Mateus

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.

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Subject Line Spam Trigger Words

Amanda MacArthur

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.   Continue

The Future of Magazines is Bright And Here’s Why

The essential core characteristics of a magazine are those that define the user experience.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes that define a magazine are not necessarily better or worse than those that define other media — movies, books, etc. They are simply different in terms of the user experience.   Continue

How to Increase Subscription Sales from a Single Product

Don Nicholas

As a publisher, you’re no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price a product and try to bundle it with other products, the highest priced bundle is not their best seller. But for the publishers we work with, it’s their highest and they know how to increase subscription sales with two strategies.   Continue

Multiplatform Publishers Increasing Unique Views, Frequency in 2018

Kim Mateus

A 2018 resolution for most multiplatform publishers is to increase unique users, overall traffic, and revenue this year.

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How Do Online Magazines Generate Revenue?

Don Nicholas

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.   Continue

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.   Continue

How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.   Continue

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Kim Mateus

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts   Continue

Subscription Website Installations & Website Redesigns as New Years Resolutions

Kim Mateus

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.   Continue

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Kim Mateus

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:
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