Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Advice

What Exactly IS the Mequoda Method, Anyway?

Don Nicholas

You hear us talk about the Mequoda Method, and how we’ve developed it by watching the world’s most successful publishers transition from print to the digital world, but there’s so much more to it. Watch our webcast hosted by myself and our team, called What is the Mequoda Method? to find out.   Continue

How to Curate Library Content to Engage and Retain Web Magazine Readers

Don Nicholas

When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web library for your magazine or newsletter, and if you aren’t effectively capturing subscribers’ attention regularly, renewal rates can slip. Reminding them of what they have access to on a regular basis can increase engagement, especially if you curate the content for them.   Continue

This Simple Change to Your Unsubscribe Page Will Keep Email Subscribers Longer

Kim Mateus

When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn’t “recently” then it’s time you reviewed what people see when they try to unsubscribe from your email newsletter.   Continue

Instagram Gains Popularity with Publishers for Audience Development

Kim Mateus

As some publishers find themselves having a contentious relationship with Facebook, one of the social giant’s other properties is gaining popularity. Instagram has become a new favorite traffic driver for some publishers and today we’re looking at some of those finding value in this social network.   Continue

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Amanda MacArthur

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share   Continue

How One Publisher Used Marketing Automation to Turn Their Business Around

Don Nicholas

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of the successful micro-loan startup, Kiva. And Eli Broad, 185th wealthiest person in the world, and the only person we know of who has built two Fortune 500 companies in two different industries confirms prioritizing and delegating simply isn’t done enough. “The inability to delegate is one of the biggest problems I see with managers at all levels,” says Broad.
  Continue

10 Magazine Media Facts Worth Knowing in 2018

Don Nicholas

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like   Continue

Multiplatform Publishers Expanding as the Industry Expands

Kim Mateus

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

  Continue

8 Niche Publishing Thought Leaders You Should Follow

Don Nicholas

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!   Continue

The Best Subscription Websites Already Know This One Thing

Don Nicholas

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.   Continue

How to Create Overwhelming Value for Subscribers

Don Nicholas

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.   Continue

Increase Subscription Revenue with a Credit Card Recovery Program

Kim Mateus

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become successful renewal credit card transactions. And a good credit card recovery program can make all the difference.   Continue