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Advice

Download the Mequoda Magazine Consumer Study Today

Don Nicholas

Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or subscribing to digital magazines on their tablets. Back then, 20% was a huge number.

In 2015, we conducted another study with triple the sample size   Continue

Make Your Web Magazine Better Today

Don Nicholas

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing’s first foray into premium content, aimed at readers looking for a higher level of access to unique and exclusive patterns and advice. The web magazine provided this access through fully   Continue

Write Better Subscription Marketing Copy By Learning From the Greats

Don Nicholas

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.   Continue

How to Capture and Convert Web Visitors

Don Nicholas

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.   Continue

3 New Revenue Opportunities to Consider Today

Don Nicholas

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:   Continue

How to Choose CMS Development Services as a Periodical Publisher

Kim Mateus

When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your subscription website running and how much familiarity you have with third-party fulfillment systems.
Periodical publishers and other subscription-based organizations do not run the same kind of business as most others do on the web, so why do so many   Continue

How to Attract 80% of Website Traffic Through Recycled Content

Don Nicholas

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.   Continue

Increase Paywall Revenue Today

Don Nicholas

I was speaking with a colleague the other day who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to see how lessons learned from the newspaper industry move into the magazine industry over time. Daily newspapers are both financially larger   Continue

Selling Subscriptions While You Sleep

Don Nicholas

I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea that while I’m deeply asleep, the systems we manage are busily selling subscriptions to magazines and newsletters and premium memberships that include all sorts of benefits to customers who are awake and spending money while I’m sound asleep makes me a happy guy.   Continue

What Does ACEM Mean, and How Are Other Publishers Following It?

Don Nicholas

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.   Continue

How One Publisher Used Marketing Automation to Turn Their Business Around

Don Nicholas

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of the successful micro-loan startup, Kiva. And Eli Broad, 185th wealthiest person in the world, and the only person we know of who has built two Fortune 500 companies in two different industries confirms prioritizing and delegating simply isn’t done enough. “The inability to delegate is one of the biggest problems I see with managers at all levels,” says Broad.
  Continue

The 6 Most Important Email Analytics for Magazine Publishers

Amanda MacArthur

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication   Continue