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Advice

Mequoda 2019 Hall of Fame Award Announced

Kim Mateus

Ed Coburn of Cabot Heritage Corporation Bestowed with Digital Publishing Honor
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame has inducted a new member for 2019—Ed Coburn, President of Cabot Heritage Corporation that produces the digital publishing enterprise Cabot Wealth   Continue

Increase Subscription Revenue with a Credit Card Recovery Program

Kim Mateus

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become successful renewal credit card transactions. And a good credit card recovery program can make all the difference.   Continue

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

Kim Mateus

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.   Continue

Mequoda Rocket Award: The Envelope, Please—and the 2019 Winner is…?

Kim Mateus

Our annual award for website growth goes to a financial advisory that’s grown 72% in the last 12 months

The Mequoda Rocket Award annually recognizes and honors the fastest growing website among Mequoda’s Gold Members, many of whom are using our Haven Customer Experience Management System (CXMS) software platform. 

Over the years, Rocket Award winners have been the   Continue

One Thing Top Magazine Companies Have in Common

Kim Mateus

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.   Continue

Meet Today’s Membership Marketing Experts

Kim Mateus

Meet the Experts at Membership Marketing Secrets: 2020 Workshop
You might be wondering, how does one become a membership marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked a day in your shoes?

Widely recognized as the leader in membership marketing for magazine publishers, Mequoda Systems   Continue

How to Build a Subscription Management System

Kim Mateus

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.   Continue

You’ve Been Gifted $500 Today!

Kim Mateus

You’ve Been Gifted: $500 Off Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
As a reader of Mequoda’s daily membership marketing secrets, you’re eligible to receive $500 off your registration to our Membership Marketing Secrets: 2020 Workshop on May 20-21, 2020 when you accept our invitation to attend today.

This is THE event   Continue

The 6 Most Important Email Analytics for Magazine Publishers

Kim Mateus

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication   Continue

5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop

Kim Mateus

5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
Have you registered to attend the two-day Membership Marketing Secrets: 2020 Workshop  next spring, yet? It’s designed exclusively for magazine publishing senior executives who have the vision and resources to grow their businesses. Those who want to transform their organization into   Continue

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

Kim Mateus

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. They’ve been able to get customers to pay $9+ per month as a membership website. Meanwhile, magazines have a hard time getting people to subscribe for $10 for a whole year. Netflix is also currently worth   Continue

How to Use Six Sigma for Membership Offer Testing

Kim Mateus

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best-performing publishing partners—who publish on multiple platforms, run several premium membership websites, and have helped define our pricing best practices—will see a drop in paid memberships when they stop testing. I told this to a premium content partner who went from having some of the highest conversion rates of our partners to having our worst performing rates, and we believed the culprit was a lack of membership offer testing with new offers, like a 30-day free trial.   Continue