The demands of digital publishing websites today is much different than five years ago
Do you like the way your website looks? If so, don’t get too attached to it. Your website will continuously change to meet your customers needs, and functionality needs of your business.
In order to grow online, digital publishers need their website to do a few specific jobs. First, it has to be well optimized so it can drive website traffic. Next, it was to include subscription opportunities, so visitors can convert into email, RSS or email subscribers. Finally, the website has to have an ecommerce aspect, which for most digital publishers, includes the ability to sell single products or subscriptions.
All of these components have to correlate with a website that is usable and aesthetically pleasing to audience members.
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If it’s been awhile since you’ve considered your website strategy, or you are about to work on a new website, our session Building a Better Website: How to Do It For Less at the Digital Publishing Workshop will help you make the best decisions for your digital publication.
During this session, you will learn how to develop an efficient website strategy that focuses on building a better website in less time and less money.
You will leave this session with tips for improving website usability while reducing time to market.
Register for the Digital Publishing Bootcamp early to be eligible for discounted pricing.