We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
How to transform your magazine subscription business into a magazine membership business with one new product, and three new types of recycled content.
A magazine membership includes two components; a magazine
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet.
Now we'll we take a look at how publishers can use contrast pricing and
Using back-issues and other types of media to create a more robust and valuable magazine library
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the
Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to
Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you're a publisher, or are selling a subscription-based information product, it's likely that at
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
You’ve Been Gifted: $500 Off Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
As a reader of Mequoda's daily membership marketing secrets, you’re eligible to receive $500 off
5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
Have you registered to attend the two-day Membership Marketing Secrets: 2020 Workshop next spring, yet? It's
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
Web libraries, collections and editions provide a profitable opportunity for global subscribers, and for special-interest publishers.
“Our global audience is not interested in another local news source...Our signature journalism is the