Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: publishing websites

Publishing Websites Make Changes on Audience and Content Needs

Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep their eyes to what’s working and the opportunities that become available.

Publishing Websites Add Products, Recommendations, and Subscription Options

Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more traffic. Today we’re looking at publishers who are evolving their websites for the future.

Subscription Website Installations & Website Redesigns as New Years Resolutions

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy Goat Journal and Sheep!) and a portal at CountrysideNetwork.com that spans all four niches.

IAB’s New Guidelines for Multiplatform Publishers Using Online Ads

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a major impact on the characteristics of online ads that many multiplatform publishers use to sell products and build a larger audience. Today we’ll take a

Publishing Websites Evolve with More Products, Digital Videos, and More Ad Exposure

Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign

Many changes come to publishing websites through redesigns and rethinking of strategy.

We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science Monitor and the high expectations for it. Nieman Lab reports, “…The Monitor launched Monitor Daily, a daily news digest of five pieces of content (stories, videos, graphics), plus one editorial and “one clearly labeled religious article offering spiritual insight often related to the news,” that will be emailed to subscribers each weekday at 6 p.m. Boston time. Each article can either be read in “30 Sec. Read” form — a summary that still has a clear beginning, middle, and end — or expanded to a full edition that is estimated to take about 50 minutes to read. The Daily is also on the Monitor’s website and available as audio (read by Monitor staff) to stream or download.”

Why the Media Giants Opt for Niche Publishing

You’ve probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some niche publishing websites that are more personally branded. When you think of About.com you’re thinking wow, it’s the last of the AskJeeves generation, right? But About.com has spent the last couple of decades thriving off of CPM revenue, and paying their writers a portion of that.

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the

How to Prioritize Building New Website Business Models

Before building out new website business models, inventory your existing content assets

Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is our personal mantra for every Mequoda System we start.

Publishing websites for magazines and newsletters are like Swiss Army

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business.

The 8 Characteristics of a Subscription Website

Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different characteristics of the different models. As far as we know, we’re the only ones writing at length about publishers’ website architecture, much less going into

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

Avoiding Website Design Disaster: Begin With the End in Mind

Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is my personal mantra for every website design project I start.

Publishing websites are like Swiss Army Knives. They can do many things well. This makes them the perfect tool for digital publishers. A well-crafted publishing website can build audience, generate leads, and sell products and services. Each of these three major goals requires a separate and discrete business process that is embodied in a well designed website. Further, a well designed website that does two or more of the above must do so with tactically discrete processes that are strategically aligned.

Building a Better Website for Less

The demands of digital publishing websites today is much different than five years ago

Do you like the way your website looks? If so, don’t get too attached to it. Your website will continuously change to meet your customers needs, and functionality needs of your business.

In order to grow online, digital publishers need their website to do a few specific jobs. First, it has to be well optimized so it can drive website traffic. Next, it was to include subscription opportunities, so visitors can convert into email, RSS or email subscribers. Finally, the website has to have an ecommerce aspect, which for most digital publishers, includes the ability to sell single products or subscriptions.

Using the Tierra Billboard Manager to Promote Your Best Content

Daily publishers create and distribute a lot of high quality content. However, only certain pieces of content can be considered the ‘best’.

The best content does not take into account the editor or writer’s opinion of it; the best is defined purely by the audience’s interactions with it, the amount of social sharing it experiences and the valuable they find from it.

The Mequoda Most Comments Plug-in

There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.

Why does this happen? Google sees comments from audience members as votes of confidence for your content. If people are actively commenting on your articles, they found the information worth reading.

Digital Publishers to Meet in New York

The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.

This 49 step tried and true marketing and distribution plan helps online publishers stay focused in a constantly evolving digital landscape.

The Mequoda 500 Research Methodology

Discover the content models being used by top publishers online when you download this new free report from Mequoda Group

Promote Your Best Articles with the Help of this Plug-in

Regardless of how people arrive at your website, your overall goal should be to keep them there with great content, get them registered as an email receiving subscriber and turn them into a paying customer.

As stated, keeping them at you site is the first step in this equation, and it can be difficult for many publishers. However, this premium WordPress plug-in can help you retain your visitors easier.

Adaptive Website Design Discussed at Mequoda Summit East 2011

How our adaptive website design process known as Framework1 is constantly evolving

Over the past seven years, we’ve continued to refine our adaptive website design process, which we refer to as Framework1. The launch of Bible History Daily may be the best example of it to date. I’d like to quickly say kudos to our team and the Biblical Archeology Society for the clear direction in the process.

Adaptive website design, for Mequoda, has two key attributes. First, we use a process called mentoring, where we analyze three sites that have features relevant to the client’s ideal site design.

Awards Finalists Can Get Your Juices Flowing

Awards Finalists Start the Creative Juices Flowing

The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best in categories that are close to our mission. Winners will be saluted on Nov. 8, 2010, from 8:30 – 10:30 a.m. at the Grand Hyatt in New York City.

1. Under Blogs, IDG Enterprise – Enterprise Software Unplugged earns finalist billing. Just looking at yesterday’s entry shows that this is a very entertaining and informational blog. Thomas Wailgum is at Oracle’s annual mega-conference and reports on some of the most popular tech terms making the rounds. “Optimize. Good Lord, if I have to hear one more ‘optimize’ utterance, I might take a run at that America’s Cup trophy [being kept there] and let those two serious-looking security dudes beat the crap out of me.”

Uses for Subscription Websites

Content from the Mequoda Summit Boston 2010

At last week’s Mequoda Summit Boston 2010, Don Nicholas and Phil Ash hosted an interested session on subscription websites. In today’s digital landscape, it’s easy to see the value in the many subscription website models that exist. As an online publisher, how familiar are you with subscription websites? More information on subscription websites will be added to the blog in the next few weeks since content producers and Internet marketers can greatly benefit from the parameters set for content consumption.

“What is a subscription website?”

That question might be harder to answer than expected, mainly because there are different types of subscription websites. Some subscription websites offer a vast majority of content for free, with only a miniscule amount requiring a subscription for access.

Vida y Salud Wins Annual Mequoda Rocket Award

Soaring success in the online publishing industry deserves to be rewarded…

The Mequoda Rocket Award is given away each year to one of America’s fast growing online publishers.

As the name implies, the Rocket Award acknowledges online publishers who soar above their competition to position themselves at an admirable place in the online environment.

Subscription Websites a Model for Profits

Your Pass to Building Profitable Subscription Websites

When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles in the left column and features such as How They Rate and Alerts and Getting Started in the middle. A welcome video from the co-editor and various links and bios dominate the third.

The potential comes from the numerous invitations to sign up for this newsletter and the many others in this “family.” But you never feel uncomfortable; rather, you feel good about the information and—if you’re in this business—inquisitive about the money-making possibilities.

Three Types of Online Businesses for Content Marketing

This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content

(Nationwide)—The time of content marketing is now here. With content marketing comes three types of websites that can utilize a content marketing strategy. These include:

Website type #1: Online Publishing: This type of website is used to bring content to an online audience. Online publishing websites involve the creation and publishing of content and the creation of webpages to house that content. In order to grow the audience of an online publication, publishers use blogs, web pages, email, PDFs, podcasts, video, RSS feeds and other digital media content.

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

“System” — The Word that Online Publishing Forgot

What we mean by a Mequoda System and why you should care

Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our business has grown to include building out full-blown digital content marketing system websites for other publishers.

Despite the misconceptions of some of our professional colleagues, the word “system,” as used on our website, is not a combination of computer hardware, software, and peripheral devices.

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Guideposts.com Wins First Annual Mequoda Rocket Award!

Phillip Charles-Pierre of Guideposts accepts the first annual Mequoda Rocket Award

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

Website Speed Check: Give Your Site a Website Load Test

Most users are now broadband users, and they expect your site to load in 4 seconds or less!

Making Your Website Friendly to an International Audience

Does Your Online Publishing Strategy Appeal to the Rest of the World?

Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism.

By that I mean, we’re very focused on the U.S. of A. as being the center of the universe and often we don’t have a “world view” of things.

For instance, I’ve noticed that the fees for products on U.S.-based websites are almost always stated in U.S. dollars. We Americans arrogantly assume that the rest of the world knows how to do conversions to their local currency.

eSkyGuide.com Website Design Review

EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of Relationship Building