Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. And Disney+ recently
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers we
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet.
Now we'll we take a look at how publishers can use contrast pricing and
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.
I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
Web magazine consumers like to read their magazines like they read their news - online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web
In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,
Whenever we work with a new client, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains
A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It's genuinely thrilling to be in the publishing industry at this moment and time. Think
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
As someone who's looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Any time your website drops in Google, it's scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won't lose traffic in one zone
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
The essential core characteristics of a magazine are those that define the user experience.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers - what are you doing to find and plug any holes in your website?
Google is
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
