The publishing business is being adopted by brands and advertising agencies alike. Now, with the help of a solid website strategy and good content, the opportunities to build communities are present.
Digiday reports that ad agencies are getting into the publishing business for marketing purposes. Others are using the content internally to inform employees.
“While their publication schedules vary, most agency publications consider themselves to be platforms for stimulating conversation and for “thought leaders” to engage and share their insights with the industry. Some agencies say their audiences and clients demand it; others say it’s a way to attract potential clients.”
It’s clear that publishing content helps potential clients learn about the agencies they’re deciding to work with. With the competition that exists, I’m sure we will consistently see more agencies and brands turning into publishers.
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