Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: media

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.

One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

Meet Today’s Membership Marketing Experts

Meet the Experts at Membership Marketing Secrets: 2020 Workshop
You might be wondering, how does one become a membership marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked a day in your shoes?

Widely recognized as the leader in membership marketing for magazine publishers, Mequoda Systems

You’ve Been Gifted $500 Today!

You’ve Been Gifted: $500 Off Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
As a reader of Mequoda’s daily membership marketing secrets, you’re eligible to receive $500 off your registration to our Membership Marketing Secrets: 2020 Workshop on May 20-21, 2020 when you accept our invitation to attend today.

This is THE event

5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop

5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
Have you registered to attend the two-day Membership Marketing Secrets: 2020 Workshop  next spring, yet? It’s designed exclusively for magazine publishing senior executives who have the vision and resources to grow their businesses. Those who want to transform their organization into

What Your Competitors Already Know Now

Attend Membership Marketing Secrets:  2020 Workshop and Walk Away With a Powerful Playbook and Game Plan
Ever fear that your competitors are one step ahead of you? Or that you’re just falling behind on the latest and hottest magazine publishing trends?

Don’t let the competition eat your lunch—that’s where a new event comes in to help you

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

Become the Next Great Success Story

Become the Next Great Success Story at Membership Marketing Secrets: 2020 Workshop
If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% or more over

5 Paid Newsletter Best Practices for the Digital Age

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step

Subscription Marketing: Free Isn’t a Dirty Word in Offer Testing

In digital marketing, you might have been told “free” is a dirty word. In subject lines, it could get you blacklisted (it won’t) or in social media, it’s over-used (free is still better than paid). However, giving away something for free is one of the best ways to start a relationship, and when it comes to selling products, this strategy has proven to be a huge asset to the marketing mix especially when the free product is assigned a value.

Going Global with Web Libraries, Collections and Editions

Web libraries, collections and editions provide a profitable opportunity for global subscribers, and for special-interest publishers.
“Our global audience is not interested in another local news source…Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New York Times back in 2017 who also oversaw NYT Global. And despite

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

14 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Giving Magazine Subscribers What They Want By Prioritizing Content Over Ads

Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time it was an article from Politico by Jack Schaefer called, “Do Readers Own the New York Times?” Although the article is about newspaper and not magazine subscribers, it’s an interesting concept to think about for our industry, too.

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

One of the biggest moving targets in Mequoda best practices is the metered paywall.

The biggest question we get is, how much free content is enough? And you have to be careful when you’re a special interest publisher comparing your own paywall model to the New York Times or the Financial Times who have historically given away a lot of free content. Why? Because they publish a lot more content than you. But even the New York Times recently scaled back from giving away ten articles, to giving away five articles, and their reasoning was to increase subscriptions.

How Much Should You Invest in Your Membership Website?

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial or product costs are typically 8 to 12% of revenue for a niche media business. The number can run higher for very small operations and lower for very large operations.

How to Make Your Magazine Library More Valuable

Using back-issues and other types of media to create a more robust and valuable magazine library
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
In this post, we’ll look at how two savvy magazine publishers have

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual ray flowers.

You might consider a publisher’s website the same way. You see TIME.com and think, oh that’s TIME’s website. But in fact, it’s a subscription marketing system. The site isn’t built just to give away free content, it’s built to collect new subscribers and generate revenue. Its web magazine alone, time.com/magazine, is just one petal of the sunflower that is attracting and converting new magazine subscribers, both free (email) and paid (digital and print).

Should You Put Subscription Revenue First?

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times made 60% of last year’s revenue from subscription sales, The Guardian’s 800,000 subscribers are now accounting for more revenue than advertisers, and Wired has followed their lead by instituting a new $20 annual subscription. It’s clear that publishers are no longer afraid to charge for content, and subscription revenue goals are at the forefront. And I think there are three reasons for it.

How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership site developer. We know this because most of our clients have come to us after years

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance.

Over and over again, we’ve found that passing website visitors don’t immediately turn into buyers. They simply remain

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

3 New Revenue Opportunities to Consider Today

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Even within our own Mequoda ecosystem, we have more than 60 special interest media websites, serving more than seven million daily email subscribers. Each month, our network welcomes more than 40 million website visitors. But these websites don’t all run the same. Just like Ferrari, we can build the same car for everyone, but some win a lot more races. So why is that?

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.
Selling magazine subscriptions and memberships is part of a four-step process that begins with giving away free content.
By giving away free content, like downloadable reports, you can build

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?

How Do You Get Started With the Mequoda Method?

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained

3 Publishers Using the Mequoda Method to Grow Their Businesses

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we’re talking about Publishers Using the Mequoda Method.

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

Do You Really Need a CMS or CXMS for your Membership Website?

Your membership website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

This is not unlike any team, where you have specialists and a

How Can You Improve Engagement as a Publisher?

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

How to Capture and Convert Web Visitors

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

3 Steps to Make Your Publishing Business Worth More by 2020

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.

How to Attract 80% of Website Traffic Through Recycled Content

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.

5 Expectations of Web Magazine Consumers

Web magazine consumers like to read their magazines like they read their news – online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web editions are built like web pages, so they can be displayed on any mobile or desktop device, and users are as familiar with the interface as

What Does ACEM Mean, and How Are Other Publishers Following It?

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

What Exactly IS the Mequoda Method, Anyway?

You hear us talk about the Mequoda Method, and how we’ve developed it by watching the world’s most successful publishers transition from print to the digital world, but there’s so much more to it. Watch our webcast hosted by myself and our team, called What is the Mequoda Method? to find out.

Mequoda Pioneers New Website Membership Marketing Systems for Publishers

Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.

BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda partner to take a legacy publishing brand and line of products and create a value-centric and engaging membership.

With The Old

Protected: Mequoda Pioneers New Website Membership Marketing Systems for Publishers

This content is password protected. To view it please enter your password below:
Password:

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

39 Ways to Sell New Multiplatform Membership Programs

39 ways to increase your Internet audience, revenue, and profits through new multiplatform membership programs
We currently operate more than a dozen membership marketing systems in partnership with some of the country’s leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation. The tips and advice provided in this article are drawn from our direct experience around

Selling Subscriptions While You Sleep

I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea that while I’m deeply asleep, the systems we manage are busily selling subscriptions to magazines and newsletters and premium memberships that include all sorts of benefits to customers who are awake and spending money while I’m sound asleep makes me a happy guy.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

New Hires Expand Reach to New Markets for These Multiplatform Publishers

We’re seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Protected: Executive Council Update: Library Previews That Sell for You!

This content is password protected. To view it please enter your password below:
Password: