Computer World and CSO, two brands of IDG Enterprise, will become the company’s latest digital-only publications, according to Folio:.
Category: Audience Development Strategy
Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Condé Nast continues to up its video production and strengthen its broadcast presence, most recently through a “first-look” deal with Fox, MediaPost reports.
Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe’s Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at the end of June.
Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz.
Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions
While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or
AOL plans on tailoring its publishers’ homepages to individual readers’ tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.
A new publishing platform is bringing with it a new way to monetize content.
According to Journalism.co.uk, Niuzly is allowing contributors to charge individual readers directly to read their work.
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit to promote that content.
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when it comes to helping them find it.
Under the direction of Editor-in-Chief Pilar Guzmán, Condé Nast Traveler is opening up its editorial to the masses.
HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free accounts, which many people can do everything they want with. Businesses may find their (still affordable) Pro version to be more of what they need.
If
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we discovered had taken a sledgehammer to the visibility of publishers in the audience during the week of the conference for no reason at all. Now,
Women’s Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than 15 million visitors monthly, the advice is valuable.
If you follow @esquire on Twitter, you might be wondering why the account of perhaps the most popular men’s magazine on the planet is all but dormant. You might also be curious as to why there’s the default egg pic in place of the famous “E” script logo.
Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange,
With consumers craving quality around-the-clock content like never before, Ad Age argues that publishers must rethink how they produce and present it.
When it comes to pushing publishers’ numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter.
Digiday reports that the social media site has provided Hearst properties – especially sites with a predominantly female readership – with five to 10 percent of their visitors, while also surprising publishers with big boosts of traffic.
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media’s Meg Estevez covers why surveys are important, the frequency with which you should deploy them, and what you need to mine from them.
It’s a great question, one publishers are frantically trying to figure out. But thanks to the social media giant’s latest Newsfeed algorithm, it’s more difficult than ever to unlock the secret to more fans, likes, and activity on your Facebook page.
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media, Bloomberg, CBSi, and IDG. At their core, the partnerships will involve the promotion of stories and targeted ads, with LinkedIn as the conduit.
If you think email is dying, you’re just doing it wrong.
You’re a superhero. You’ve got the villain right where you want him. You’ll save the world, rid it forever of this foul knave, usher in an era of peace and prosperity, if you would just use your superpowers to put him away. Your moment of
With venerable tastemaker Time Out the latest in a long line of magazines opening up their websites to user-generated content, the question of how to compensate “amateur” or non-staff writers is gaining more relevance.
For the longest time, Google was the main algorithm on our minds. We’d write blog posts, optimize them the best we could, and then hope and pray to the Internet deities that our blog posts would show up favorably in search.
It might not seem like Facebook is the type of place that requires a fancy
A proprietary platform created by Ars Technica could be the key to publishers making money off of stories that make it big, according to Digiday.
Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, “In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams, publishers are increasingly building out tertiary businesses like brand content studios and research products.
A recent study from eMarketer says that user counts for Instagram and Twitter are strikingly similar, although their demographics are different. So you thought Instagram wasn’t business friendly? Think again, because @teenvogue, @time and @rollingstone and savvy publishers who appeal to the millennial audience are rocking it.
How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that
We recently had a conversation internally about how much data to collect from a user when they sign up for a free product. If you’re trying to convert a free website visitor into an email subscriber, less is more. The less fields you ask them to fill out, the more likely they are to sign
If Quartz has anything to say about social and digital publishing, it’s that we’re all slowly but surely getting better at it. Well, at least they are. Following the trends of the web, less is more, and where an image will do, use it. “We try to tell stories with images and pictures and avoid
According Talking New Media, “three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those that come via a search engine or though social media such as Facebook.”
Clout is defined as, “influence or power, esp. in politics or business.” As in, “I knew he carried a lot of clout” or “her clout in the business world”.
Klout is a website that attempts to measure these things based on your social media profiles. The question is, should you care? If you’re not one of
Publishers are using maps as viral content for their social channels. Digiday’s Ricardo Bilton writes,”The sudden publisher interest in maps today makes sense, considering that — like top 10 lists and quizzes — maps are highly shareable. And the right kind of map can draw considerable viral attention back to publishers’ sites if executed correctly.”
While at SMX Expo, Googles head of search spam, the incomparable Matt Cutts confirmed that Google does has some form of Author Rank.
It’s fun to see publishers do fun things on social media. Better Homes & Gardens has been using photo contests on Instagram. They’ve found that they get the best engagement from their Instagram followers when they run these photo contests.
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen tremendous growth in social media. While some businesses are complaining that their visibility has gone down since Facebook tinkered with their algorithm, these publishers have
InStyle knows how to partner with retail companies. Fab Sugar is reporting that InStyle is partnering again for the Nine West
Many publisher would think that getting the largest number of magazine subscribers would be the end game.
It seems like Google hasn’t really tinkered with their search engine design in a while, but Google search results pages (SERPs) are getting a big change soon.
Barry Schwartz from Search Engine Land writes that their team has been seeing an increase in font and layout experiments in Google’s SERPs.
If you want to know one of the reasons why print has been uprooted by the web, blame readability.
Ever since we’ve been publishing magazines, newspapers and newsletters, the jargon and over-complication of simple sentences for artistic value has been out of hand.
Case in point. That sentence was written at a 16th grade level, when I
Google Authorship is Google’s new way of helping their algorithm figure out who is most credible on the web. Naturally, you need to have a Google+ profile in order to claim Google Authorship, but the perk is that you get a fancy little photo next to the articles you write, like so.
Yesterday I read Matt Cutts’ new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that many of our clients guest blog, so I wanted to just clear up how his response applies to you, the legacy publisher.
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles
The funny thing about keywords is that you never know which ones are going to hit, but when they do, it’s an ongoing effort to keep them on top. You can spend hours researching a keyword with good search volume and low competition, but there’s no guarantee that you’ll end up on the first page
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are, of course, other ways of attracting new customers, like social media.
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we’ve since uploaded (our retired ones) as blog posts. As I write this, we’re loading 15 new video modules into our digital training product, Mequoda Pro. In July, we added
If there’s one thing that Mequoda folks have in common, it’s a powerful promotional email template that we call the circulation-builder, or circ-builder.
As a publisher, you might assume that this email template is created to strengthen your print circulation, but it’s not.
The circ-builder was developed to boost your email circulation through word of mouth while