The American Press Institute has released a guide that helps plan events based on the efforts of 20 different publishers, complete with advice on developing branding, driving audience engagement, and generating story ideas. And making money, of course: The Texas Tribune generated $1.3 million in revenue via events in 2013.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
InStyle has quickly taken a shine to Snapchat. Just months after joining the social photo-sharing site, InStyle has announced that it will reveal the cover for its next issue there. September marks its biggest ever, in terms of ad pages, Ad Week reports. The magazine has been promoting it with behind-the-scenes shots with the hashtag
GQ is giving marketers the chance to have 57 “elite readers” promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort toward boosting digital advertising revenue. The GQ57 will tout the brands through social media, content on their blogs and websites, and in print and online
With Fitness reaching 2 million fans on Facebook in July – after just reaching 1 million in January – Digital Director Amanda Wolfe sat down with MediaShepherd to discuss the magazine’s strategy. Wolfe talked about what has worked and what hasn’t, while also offering advice and commenting on whether the social media social success has
With a recent upgrade to its news portal, Google has given publishers greater control of their own discovery destiny.
As mobile traffic to their sites eclipses 50%, sports publishers are putting into place new tactics to attract and retain visitors. Digiday reports that USA Today’s FTW, theScore, and Sports Illustrated face challenges in the wildly varying consumption habits of sports fans.
One of the most famous lists in media and entertainment has added to its wardrobe. Women’s Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.
Mental Floss magazine is expanding its print and digital operations, the New York Observer reports.
Mobile ad network Verve has launched a programmatic direct trading platform, MediaPost’s Real-Time Daily reports.
MediaBistro.com’s 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers’ social media performance. The June list is the company’s first in what will be a monthly service for advertisers and other interested parties.
Publishing analysts Chartbeat have concluded that mobile traffic complements desktop traffic, with consumption coming literally night and day (or home and work), respectively, Digiday reports.
Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.
In its first fiscal quarter since breaking from Time Warner, Time Inc.’s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that overall ad revenue for the second quarter totaled $461 million.
Ad Week reports that Details has created Condé Nast’s first “male-targeted digital display ad network.” The magazine hired platform Style Coalition to administer the service for bloggers.
As they develop and refine their mobile content strategies, publishers are more and more mixing in curation with original stories, Digiday reports.
Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.
Women’s Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology’s impact on journalism, and Time’s future.
U.K.-based producer and publisher Informa has acquired Arizona-based Virgo Publishing. The move gives Informa its first purchase in the U.S. media market, Folio: reports. Virgo is a a b2b company with nine websites, six magazines, and six events.
Screen Shot 2014-07-31 at 11.50.33 AM
Erstwhile British “Internet tabloid” The Kernel will relaunch in August as The Daily Dot’s weekend magazine. Digiday reports that The Kernel will report on current events through the lens of Internet communities.
On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around the magazine’s 90th anniversary, which is in February of 2015.
Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports. Of CDW’s four magazines – BizTech, FedTech, StateTech, and EdTech – only BizTech (the newest title) is currently available through the app.
Luxury Home Magazine has announced that its new responsive design site represents a renewed commitment to full digital integration. The “largest publisher of market specific luxury real estate publications” released details of its revamped website via PRWeb.com and Digital Journal earlier this week, touting a full compatibility with mobile and emphasis on strong social.
Ev Williams’ Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.
In its effort to establish a “Web-friendly, mainstream digital presence,” Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.
Talking New Media examines the potential impact that a larger iPhone 6 – with displays measuring up to 5.5 inches diagonally – might have on digital publishers’ plans for native apps on smartphones, as many magazines have historically relied on replica or universal apps from the iPad and other mobile devices.
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a “quick checklist” toward attracting better visitors and advertisers through stronger search and social. Mequoda Members have long known about the benefits of refurbished and repurposed articles, and it’s always good to get
SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the “analog values” that inform a prevailing aversion to paid promotion of content. Kim asserts that the opportunity cost of relying on word of mouth and earned distribution of articles is too high.
While digital publishers experiment with website design features like “sticky” navigation menus and infinite scrolling, one element is being overlooked or overplayed, depending on your perspective: logos.
Screen Shot 2014-07-27 at 11.29.02 AM
Among Bhumika Dadbhawala’s three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers and leverage data to add more value to your content.
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a product, according to an Interactive Advertising Bureau and Edelman Berland study. The results were based on data from 5,000 respondents.
Starting next week, Condé Nast’s Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times Company in 2001 and has printed 31 issues annually since. It will now see distribution as a newsletter 50 times a year on Monday mornings,
After just a year in existence, Atlantic Media’s Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month, 63,000 subscribers, and 22 ad clients.
Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine’s digital future after its sale to Hong Kong-based Integrated Whale Media.
Time Inc.’s Fortune – which recently split online from CNNMoney.com – has named Alan Murray, formerly of the Pew Research Center and The Wall Street Journal, its new editor. Murray, who will succeed Andy Serwer, was recently interviewed by Ad Week, and he made it clear during the conversation that Fortune’s focus will be on
Atlantic Media has seen its live events arm account for upward of 20% of its revenue. AtlanticLive started in 2006 and now produces an average of 125 gatherings annually – including the Aspen Ideas Festival – doubling its own revenue during the past four years and bringing in as much as $10 million, Digiday reports.
Time.com’s bounce rate is down 15% since adopting continuous scrolling for its content, the Poynter Institute reports. In addition, after its March redesign, the site saw a 21% jump in visitors reading a second piece of content.
Ad Week recently interviewed Evolve Media President Brian Fitzgerald about his company’s development of INGage, a product that addresses brands’ concerns about viewability in the wake of the Media Ratings Council’s recent lift of its ban on video metrics.
More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.
Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan. CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced in collaboration with Mark Burnett’s Vimby Studios, Folio: reports.
TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques. The success has come largely from a two-pronged approach.
The Forbes family announced late last week that it will sell a majority stake of Forbes Media LLC to the international investment firm Integrated Whale Media, led by Integrated Asset Management and based in Hong Kong. The family will retain a “significant” stake, and will still be involved in the company.
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.’s new native ads unit. The eight-person team will handle sponsored content for all of Time Inc.’s 25 properties, Ad Age reports. Sports Illustrated’s Chris Hercik will lead the editorial side, while Priya Narang will head up
As publishers wrestle with engagement for visitors coming in from the side doors of search and social, some are focusing resources on their homepages, which the most loyal readers still use as access points.
Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.
Uyen Tieu, co-founder and CRO of Rumble, writes on MediaBistro that analytics can help publishers unlock their editorial content’s potential on both the reader and business sides. In fact, she says, they are necessary to stay competitive.
In the wake of the Advertising Standards Authority’s recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways to do just that – sort of.
Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a “healthy seven figures,” Ad Age reports. The partnership will also include print ads, digital displays, and social media placement.
Such publishers as Forbes and Time are focusing on the implementation of audio for both editorial content and site advertising, Digiday reports.
While parlaying “drive-by” visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize it as much as possible.
Platform publisher StackStreet is banking that Generation Y wants to read about global business – and hoping that it can join rare company like Forbes.