American Media Inc. has tabbed agency Amobee to handle all of its mobile advertising. The partnership represents the largest publisher deal for Amobee, which succeeds Kargo as AMI’s facilitator for tablet, mobile, and app ad tech.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Publishers are trying new tricks and refining old ones to get visitors to stay on their sites for a while.
Digiday recently homed in on four creative examples of content deployment piquing readers’ interest.
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content to build a permission database. They create many products in many formats and recycle, reuse, and republish content. Finally, they are able to pull customers
Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.
The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall. The free period will start July 21, The New York Times reports.
Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The Huffington Post, and NPR.
Hearst’s Troy Young “explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking news updates, a video banner, an infinite scroll of stories and advertisements that appear seamlessly between videos of male models cuddling kittens and buzzy stories
The research firm Gartner forecasts that 321 million tablets will ship in 2015, as compared to 261.7 million desk- and laptops, MediaPost reports.
Citing NewBay Media as an example of publishers doing it the right way, Mickey reports that the B2B and niche outfit has invested in in-house customer service reps and explanatory display ads, and is even building out a YouTube channel with demo videos to address customer queries.
A recent study conducted by Edelman Berland for Adobe reveals that 74% of professionals are looking to mobile as the future of creativity and design.
GfK’s MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at about 80%, also right up there with print.
Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael’s piece focuses on Glamour’s use of Facebook, National Geographic’s use of Instagram, and Seventeen’s use of Snapchat.
An eMarketer study shows that mobile video ads are rising rapidly with no signs of slowing down, MediaPost reports.
The Guardian recently ran a revealing interview with Time Inc.’s senior VP of digital in the wake of the publisher’s split from Time-Warner.
“Facebook is now Hearst’s No. 1 referral source, driving 25 percent of traffic, up from 4 percent a year ago, beating out even Google. For Cosmopolitan alone, it’s 44 percent, and for Harper’s Bazaar, it’s 59 percent,” Lucia Moses writes.
As its most high-profile hire, Levy will be writing long-form pieces for the platform-turned-publisher, while also commissioning stories from across the Internet, David Carr writes in The New York Times.
MediaPost reports that the first half of 2014 found 93 new magazine launches, with just 30 closures.
The 63-year-old print magazine had slipped from weekly to biweekly to quasi-monthly, but will return to a weekly schedule as a digital property for the Johnson Publishing Company, Folio: reports.
The Media Ratings Council on Monday lifted its viewability advisory on video ads, allowing publishers and buyers to conduct transactions using views as a metric.
Time Inc.’s digital reinvention continues with its new 120 Sports app, which was launched last week.
Talking New Media reports that the app will feature two-minute videos, and that the Chicago-based, Time Inc.-backed company has secured partnerships with MLB Advanced Media, the NHL, and others.
“Getting hold of quality sports video is an incredible, and expensive, challenge,”
Atlantic Media Strategies is proving shrewder by the day in its approach to consulting, Digiday reports.
The firm’s most recent move involves Atlantic Media writing articles and posts for sponsors of its Aspen Ideas Festival, which include the likes of Shell and U.S. Trust.
As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.
Joe Hyrkin writes in MediaPost’s Publishing Insider that short teasers and social media are funneling readers who seek more substantive magazine-style journalism to the right forums for long-form content – and that this phenomenon makes for a great selling point when it comes to advertisers.
In a move that is sure to thrill struggling journalists across the world, Gus Wenner, the 23-year-old son of Rolling Stone founder Jan, has been promoted to head of digital for Wenner Media, taking over for the recently promoted David Kang.
via Moz.com
Google has announced that it will drop author photos from search results, Moz.com reports.
“This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship,” Cyrus Shepard writes.
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Barnes & Noble is splitting its retail and digital operations, hoping to complete the separation by 2015, The Wall Street Journal reports.
Digiday last week profiled five companies – Adobe, Barney’s, Coke, Dell, and Xerox – that are reshaping their websites in the mold of publishers.
Publishers are more often using digital watermarks to drive mobile engagement, a recent study by Digimarc found. Folio: has reprinted an fascinating infographic designed by Digimarc and based on its Digital Watermarks in Magazines: Traction Report.
The current state of content-recommendation platforms is spotty, at best, and publishers are gearing up to solve quality-control problems while generating revenue.
Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.
Auto publishers are among the most adept at using audience data to draw advertisers, in part because of the uniqueness of their vertical, Digiday reports.
For the first time in its history, The New Yorker will feature a single advertiser “buying out” an entire issue. Financial giant HSBC will sponsor this week’s magazine, including print, web, tablet, and phone editions, according to Ad Week.
Lauren Pedersen, president of global marketing for Cxense, wrote recently in a column for Digiday that publishers are ceding too much control of their audience data to third parties.
Publishers like women’s lifestyle site PureWow, which boasts more than 4 million monthly readers, are finding ways to monetize Pinterest traffic by creating ad units customized to brands, Digiday reports.
Sports Illustrated is one of the many Time Inc. brands playing catch-up when it comes to digital, particularly mobile. But today marks the launch of its new interface, which will emphasize features for small screens.
Nutrition Action will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to businesses.
Almost 40% of business executives worldwide pay for digital news, and nearly half of them make their choices based on brand reputation, according to a study conducted by Quartz.
Digiday recently profiled four digital startups that are deftly navigating the occasionally dangerous waters of publishing: Skift, The Information, The Daily Dot, and Mic.
Computer World and CSO, two brands of IDG Enterprise, will become the company’s latest digital-only publications, according to Folio:.
Solidifying its status as a publisher to be reckoned with, Ev William’s long-form portal Medium has relaunched Matter, a digital magazine focusing on “in-depth journalism about the ideas that are shaping our future.”
Publishers’ sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post, and Meredith in bringing in “programmatic czars” to help with the transition, Digiday reports.
DailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.
The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong is combining native ads and a contributor-based platform model, Digiday reports.
“Under its first CEO, Patrick Williams, DailyWorth is looking for half of its revenue to come
The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.
Yahoo has launched its new digital magazine covering the film industry, appropriately titled Yahoo Movies, and has stepped up its native advertising and content marketing efforts, TheDrum.com reports.
Condé Nast continues to up its video production and strengthen its broadcast presence, most recently through a “first-look” deal with Fox, MediaPost reports.
The siloed, church-state staff system is slowly giving way to “cross-departmental employees,” Digiday reports.
Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe’s Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at the end of June.
Time Inc.’s bid to play catch-up in the digital realm will include its first streaming channel on Roku. The MyRecipes channel will feature 250 videos in 12 categories, according to Ad Week.
Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.
MediaPost has launched its RTB 500, a Standard & Poor-style index of up-to-the-minute media prices. The composite will aim to track the rates of ad buys at 500 publishers, The New York Times reports. The rise of programmatic, or automated, ads has fueled the need for a real-time report on supply and demand.