Facebook looks to give Google a run for its money, as the world’s largest social network updates its video product, reports Ad Age.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Esquire has launched a new paywall featuring “The Falling Man” from 2003’s story of the September 11th attacks, reports The Huffington Post.
Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to the Internet, and digital publishers are turning towards that personal aspect to share content.
Publishers have taken to Twitter because the social platform is a micropublishing site — something directly aligned with the activities of digital publishers.
Twitter has been a valuable tool in building audiences, and for targeting keyword phrases for better Google rank, but now there’s new options with Twitter.
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or so reports Ad Exchanger.
The freemium is a great way to introduce new audience members to your content.
Future plc is utilizing the power of free by offering free digital magazines editions to readers who purchase the print copy during the month of September.
Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.
Comments have been a sign of engagement for digital publishers. If their audience likes or dislikes content, they are apt to inform us of their feelings. Of course, digital publishers love to have this feedback so they can serve their audience better. Plus, we’ve seen comments on web pages as helpful elements in better search
Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday.
The Huffington Post has dealt with native advertising by developing sections for brands, including Johnson & Johnson, Chipotle, and NRG Energy.
29th Street Publishing has launched Le Sauce in Apple Newsstand, reports Talking New Media. “The digital magazine is produced by Yasmin Seneviratne who writes at the website of the same name,” wrote D.B. Hebbard.
ForbesLife, Forbes’ luxury lifestyle magazine, has a new website ForbesLife.com, according to the company.
The website is curated by a team of editors, and it’s reported that over 150 journalists will contribute to the site.
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New experiences may help get the attention of audience. Hearst will be providing a new experience to New Yorkers with the release of its new pop-up magazine TrendingNY, reports FishbowlNY.
The Houston Chronicle from Hearst Newspapers has reached one billion page views quicker than ever before, reports News & Tech.
YouTube is the second largest search engine in the world. That fact should be promising to anyone with video content, especially if it’s interesting and engaging.
Content marketing isn’t the new thing anymore. Many digital publishers and digital marketers have gotten on board with content marketing, and many others plan on doing so.
Hearst Magazines U.K. are launching a new magazine focused on the bridal industry, reports Women’s Wear Daily.
Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.
According to the article, Boku, a mobile payments company, is working with IPC Media to offer magazine subscriptions through text messaging.
The publishing business is being adopted by brands and advertising agencies alike. Now, with the help of a solid website strategy and good content, the opportunities to build communities are present.
Digiday reports that ad agencies are getting into the publishing business for marketing purposes. Others are using the content internally to inform employees.
Facebook can be a major source of referral traffic, as long as the content is high quality and clearly not spam.
Publishers like POLITICO and Salon recognize that interaction with their content is key, reports Digiday.
Digital publishers sending content through apps may be greatly impacted by the use of push notifications.
According to eMarketer, “app engagement—measured by launches—was 88% higher on average among mobile app users worldwide who had enabled push messages.”
Bauer Media U.S. has created a new division that focuses intently on digital publishing assets, reports MedaPost.
The new division, being called Bauer Xcel Media, is headed by present Christian Baesler.
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital lifestyle brands are going the opposite direction by launching print products.
Traditional publishers are still attracting younger generations, reports Digiday. With the data from ComScore, Digiday performed a comparison between brands popular with millennials and major legacy publishers.
Three major publishers have made website design changes. Quartz, Fortune, and Bloomberg have all updated their websites to grab more attention and keep users more engaged.
The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.
Now, New York Times is getting a bit more creative.
A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of media.
Stand Up Be Counted is a new digital platform from Sky News that will be coming to life on September 1.
The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.
If your website doesn’t attract at least 5x more free visitors than paid subscribers – your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine conference and said, “I can reach 10 times more people writing a blog post than writing a book.” I’ve always liked that guy.
If you apply
Elle Canada is partnering with retailer Hudson’s Bay to allow its readers to shop by way of video on their mobile devices, Women’s Wear Daily reports. The video series launched earlier this week and features model Pamela Bernier and branded content for Hudson’s Bay, available via ElleCanada.com, the magazine’s iPad edition, or through its mobile
Ink Global is replacing American Airlines’ in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for business- and first-class travelers, and Nexos, a Spanish- and Portugese-language publication, will launch in January of 2015 along with the revamped American Way.
The Nieman Journalism Lab reports that Atlantic Media’s Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of The Wire. This., the product of those labors, is a social network that allows users to share just one link per day.
Condé Nast’s latest in a long line of recent deals includes the sale of Women’s Wear Daily, as Penske Media has acquired Fairchild Fashion Media for $100 million. The New York Times reports that the purchase will be completed in September, and that Condé will keep consumer site Style.com and blog network NowManifest.
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Publishers are more and more hiring audience development specialists to put their search and social efforts over the top, Digiday reports. The latest to dedicate a position to audience development, months after its own Innovation Report recommended it, is The New York Times, which has hired Alex MacCallum as assistant
With its print reincarnation established, Newsweek 2.0 is setting its sights on its original mission: a robust digital presence. Capital New York reports that Editor-in-Chief Jim Impoco is devoting considerably more resources to Newsweek’s multiplatform operations.
Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive Advertising Bureau, the overall rate of growth for mobile ad revenue is 92%.
Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it via tablet and other devices. In addition, according to Ofcom’s Communications Market Report, 61% of UK adults now own a smartphone, and 44% of households
The recent revelation that Time Inc. is ranking its writers based in part on their work’s value to advertisers is causing a stir in publishing. Gawker received a spreadsheet from the Newspaper Guild – which had been provided with it as rationale for layoffs at Sports Illustrated – that includes criteria for Time reporters like
Time Inc.’s People StyleWatch hit it big with an eight-question quiz matching readers with their “celeb style twin,” as it was instrumental in generating 203 ad pages for the magazine’s September print issue – its largest ever for that month.
Ad Age recently ran an op-ed by Purch’s Antoine Boulin on five strategies for publishers to better integrate data. Here are some excerpts:
The Debrief, a six-month-old women’s lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move. Here are some excerpts, as told to Chris Smith.
In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of their products.
Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will more strongly appeal to advertisers. Pamela Drucker Mann will oversee the operation, while Epicurious.com GM Carolyn Kremins will leave Condé Nast. Bon Appétit Editor-in-Chief Adam
While John R. MacArthur of Harper’s is steadfast in his refusal to surrender to the web, fellow progressive liberal publisher Steve Katz has Mother Jones riding a wave generated largely by Facebook referral traffic.
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will spin off from Condé Nast and join ecommerce platform BeachMint to form independent company The Lucky Group.
Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin, the company’s successful print product targeting 18- to 34-year-olds, to showcase its “online storytelling” and attract ad buyers to the platform.
Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher SourceMedia. Folio: reports that while terms were not disclosed, when Investcorp previously explored a sale of its SourceMedia property, the price was pegged at $60