As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC’s decision last week to officially consider Chair Tom Wheeler’s proposed new rules on Net neutrality.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.
Harvard’s Nieman Journalism Lab recently took a look at three news services’ strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer intriguing efforts to even things out with “mobile-first newsonomics,” as Ken Doctor writes.
Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher’s high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes the “flow” that now exists among all content on all platforms, and how journalists and publishers alike must find a way to harness it.
As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.
The Nieman Journalism Lab reports that Trib Talk, the Texas Tribune’s try at sponsored content, debuted yesterday.
Publishers are diversifying their offerings – including licensing proprietary tech, sharing best practices and models with brands, and consulting on media operations – to both expand their own reach and offset any shortfalls in ad revenues, Digiday reports.
As it prepares to detach from Time Warner, Time Inc. is remaking its corporate website, and the move could signal a trend in the publishing industry.
Women’s Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than 15 million visitors monthly, the advice is valuable.
While tablet demand is uneven, Flurry Analytics recently released a report that shows current owners rely on them at all hours of the day.
If you follow @esquire on Twitter, you might be wondering why the account of perhaps the most popular men’s magazine on the planet is all but dormant. You might also be curious as to why there’s the default egg pic in place of the famous “E” script logo.
Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell just two points behind video.
Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to implement the measure for native ads, according to Adotas.com.
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events are the best high-fidelity user experience, with the highest price point. However, most publishers will be very comfortable producing downloadable media, like books, special reports,
The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started laying the groundwork for a digital magazine.
Advertisers, losing patience with what they perceive as unreliable performance tracking, are clamoring for more oversight and authority.
Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.
After laying off two-thirds of its editorial staff in 2012 to adopt a community publishing model – more a philosophical move than a financial one – Good Magazine has reversed course and is planning a hiring spree to restore high-quality original content.
Jet Magazine, first published in 1951, will cease printing in June and shift to an exclusively digital model, according to Ad Age.
Digiday reports that publishers are increasingly going with an “a la carte” digital approach as opposed to the more traditional “all you can eat” one.
With arguably the most stylish merger in recent publishing history, Nylon Magazine will join forces with FashionIndie.com to launch a “multifplatform media company,” according to Ad Week.
Tabloid publisher American Media Inc. on Monday launched its InPrint app for iPhone and iPad, allowing subscribers access to all of its magazine content. American owns the National Enquirer, Star, and OK!, but it also boasts Fit Pregnancy, Men’s Health, and Shape, among other titles.
WordPress’s popularity – here at Mequoda, for instance, it’s far and away our favorite CMS and publishing platform, and with one-quarter of the web working with its software, we’re certainly not alone in that sentiment – has put its parent company in a very profitable position.
The Wall Street Journal’s new digital magazine, Signal, will present videos produced internally and by filmmakers, the publisher announced at NewFronts last week.
Livingly Media’s home décor brand Lonny has seen its numbers rise and fall, and it’s currently looking to find consistent success with a new mobile platform.
The New York Times recently took a closer look at the efficacy of online video ads, and concluded that the industry is at an “inflection point.”
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.
The first trimester of 2014 saw 84 magazine launches and 187 special issues, according to Samir Husni of the University of Mississippi’s Magazine Innovation Center. Launches are slightly up, and special issues are slightly down.
The UK’s Association of Online Publishers has released the results for its annual census, and the survey of more than 700 digital publishers reveals just how big big data will be this year.
With consumers craving quality around-the-clock content like never before, Ad Age argues that publishers must rethink how they produce and present it.
Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce “white label, branded apps for consumers,” according to Digital Trends.
When it comes to pushing publishers’ numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter.
Digiday reports that the social media site has provided Hearst properties – especially sites with a predominantly female readership – with five to 10 percent of their visitors, while also surprising publishers with big boosts of traffic.
Vox, the digital magazine headed up by erstwhile Washington Post wunderkind Ezra Klein, is adding a wrinkle to its articles that could add more dimension and clarity to its editorial content.
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media’s Meg Estevez covers why surveys are important, the frequency with which you should deploy them, and what you need to mine from them.
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that is spreading quickly worldwide.
The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.
But these aren’t your father’s circulation revenues we’re talking about; rather, the figure is based on 2013 circulation as a whole. In other words, the revenue includes streams from print and from digital.
In a recently released report, eMarketer surveyed digital marketers and advertisers to determine the state of mobile display advertising. Despite the expectation that mobile ad spending will increase by as much as 82.3%, there are still gaps in effectiveness and best practices. Here’s what industry insiders had to say.
Billboard’s new look is leading the multiplatform pack, according to Folio:.
Gone is the practical newspaperlike cover, jam-packed with ink and charts. In its place is a sleek, stylized art portrait of a given performer and a vertical flag lining the left front in a bold new font.
It’s a great question, one publishers are frantically trying to figure out. But thanks to the social media giant’s latest Newsfeed algorithm, it’s more difficult than ever to unlock the secret to more fans, likes, and activity on your Facebook page.
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including exquisite homes, and one of the products they sell is … homes! Prefab homes, to be exact.
Mediabistro’s FishbowlNY reports on a busy week in publishing personnel comings and goings – at Ebony, Cosmo, Time Inc., and more.
Next week will witness 21 companies try to woo media buyers at NewFronts with a showcase of content, format, and programming.
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media, Bloomberg, CBSi, and IDG. At their core, the partnerships will involve the promotion of stories and targeted ads, with LinkedIn as the conduit.
With 91% of American adults – more than 250 million people – owning a cell phone, and upward of a third of Internet users preferring theirs as a browsing device, mobile ads are more relevant than ever. The opportunity is golden: Revenue reached $18 billion in 2013, as 80% of users say they downloaded an
Women’s Wear Daily reports that Vogue.com is revamping its site for the first time since 2010. The new and improved Vogue.com will debut during New York Fashion Week in September.
Today, Digiday studied the premium subscription plans of heavyweight publishers upon the debut of Slate’s membership program.
Digital advertising revenue in 2013 was higher than broadcasting’s for the first time, according to the Interactive Advertising Bureau.
Unlike other platforms’, magazines’ worth rise as the years go by. Think about it: Your first DVD player is a piece of junk these days, but the first issue of Playboy has gone from 50 cents to $4,000.
Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.