Hearst’s 18 glossies will work off of one centralized digital news desk, according to Digiday.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
The site will publish upward of 90 pieces per day, according to Poynter. Meanwhile, sister brand Money will publish 20 to 30. Taken together, the magazines have hired more than 30 new staff members.
Women’s Wear Daily reports that two major names in magazine publishing will be devoting more resources to digital.
A recent Folio: survey of attending publishers at its Growth Summit later this month shows that they believe digital revenue will quickly and significantly close the gap between it and print revenue within the next five years.
According to a recent study from MediaPost, 50% of publishers’ ad deals account for 10% of their revenue. “Automated guaranteed” advertising can help close that productivity gap.
Four new digital art magazines are taking tablet publishing to the next level while taking it beyond the United States and United Kingdom.
With its split from Time Warner official as of last Friday, Time Inc. now faces an uncertain future as the largest magazine publisher on the planet, with 95 brands to nurture and grow.
In the wake of the Media Rating Council’s lift of its advisory on viewable impressions, the metric can now be used in buys by agencies and brands. Admonster recently did a survey asking 50 publishers about their thoughts on the new model.
Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz.
University of Virginia professor and publishing consultant Jane Friedman recently took exception with a statement from Samir “Mr. Magazine” Husni in which he said digital magazines with no print progenitor have “no monetary value.” Her disagreement with Husni makes for a fascinating piece on Bo Sacks’s website and in his companion newsletter.
Digiday recently introduced us to some publishers who are tearing down that wall, as it were, in an effort to build better native advertising. Mental Floss, Dennis Interactive, and Say Media are enlisting their reporters and editors to research and craft copy for native ads on their sites.
PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports.
Publishers are ditching full-fledged redesigns in favor of periodic tweaks and phased-in changes, Digiday reports.
Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones as senior vp of digital content.
The Alliance for Audited Media merged with digital audit firm IMServices Group, which focuses on ad technology issues like viewability, illegitimate clicks, and traffic fraud, according to Folio:.
Digiday recently interviewed Juliette Cezzar and Sue Apefelbaum – authors of the new book Designing the Editorial Experience: A Primer for Print, Web, and Mobile – to discuss the state of digital magazine design.
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite some time, as we’re big believers in repurposing content.
Vogue has developed a way to make some cash off of Instagram, Digiday reports.
Folio: recently convened a roundtable to discuss the mobile publishing market as activity skyrockets and monetization strives to keep pace.
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Condé Nast Traveler has released its new app, the Gold List, which condenses the magazine’s longstanding feature of recognizing exemplary hotels, restaurants, and services into a handy mobile guide, while at the same time adding new bells and whistles.
Time Inc.’s Fortune and Money have officially split from CNNMoney.com, and each is publishing a new website, according to TechCrunch.
The MIT Technology Review’s new “Insider” subscription plan, which the journal debuted last week, offers three tiers of annualized content access, Folio: reports.
While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.
In a recent report, Digiday examines whether native ads are truly performing as well as editorial, as some publishers have claimed.
The Ad Account Manager will creatively define marketing opportunities and solve marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The Ad Account Manager will manage an existing account base and conduct business-building through out-bound calling, sales appointments, presentations and follow-up.
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of products.
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.
A Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work very closely with multiple people – designers and developers – to ensure efficiency.
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence
In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing opportunities and solves marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The ad salesperson will manage an existing account
With the dissemination of a 4,000-word document from Editorial Director Tom Wallace, Condé Nast is seeking to formalize and codify its native advertising policies, according to Ad Age.
Digiday posits that Ev Williams’s Medium is blurring the line between publisher and platform, but the question remains: Either way you look at it, how’s it going to make money?
AOL plans on tailoring its publishers’ homepages to individual readers’ tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.
A new publishing platform is bringing with it a new way to monetize content.
According to Journalism.co.uk, Niuzly is allowing contributors to charge individual readers directly to read their work.
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit to promote that content.
Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer’s “The US Media and Entertainment Industries 2014: Digital Ad Spending Forecast and Trends.”
Two titans are joining forces to pitch ad buyers on purchasing ads in Condé Nast magazines using Google services.
Digiday reports that Bloomberg is offering advertisers its number-crunching expertise to produce native ads from a platform called the Bloomberg Denizen.
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when it comes to helping them find it.
Esquire, just as it preaches when it comes to style, keeps it simple in its multiplatform approach.
Once a bold innovation, the “hamburger menu” style of site navigation is now a standard ingredient for publishers on the web, but that doesn’t mean it’s not still a subject for debate.
Under the direction of Editor-in-Chief Pilar Guzmán, Condé Nast Traveler is opening up its editorial to the masses.
Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.
A multimedia ad designed by Wired for Netflix is giving The New York Times’ “Snow Fall” a run for its money.
Glamour Magazine is crunching numbers to create a better mobile experience, according to Digiday.
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.
Ad Week reports that The Wire’s sister publication Atlantic Cities is being relaunched as CityLab.
The 90-plus-page document is substantive, to say the least. It’s the product of a six-month study on the part of a handpicked team tasked with navigating the Times’ digital future and providing suggested best practices to build upon its success. It also scrutinizes the paper’s current multiplatform approach, finding some complacency and significant managerial resistance
In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch legacy magazine’s modernizing efforts.