Bauer Media U.S. has created a new division that focuses intently on digital publishing assets, reports MedaPost.
The new division, being called Bauer Xcel Media, is headed by present Christian
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital
Traditional publishers are still attracting younger generations, reports Digiday. With the data from ComScore, Digiday performed a comparison between brands popular with millennials and major legacy publishers.
Three major publishers have made website design changes. Quartz, Fortune, and Bloomberg have all updated their websites to grab more attention and keep users more engaged.
The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.
With this change, it appears that Playboy’s focus is going to be more about
The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.
Now, New York
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of
