In its effort to establish a "Web-friendly, mainstream digital presence," Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.
Talking New Media examines the potential impact that a larger iPhone 6 – with displays measuring up to 5.5 inches diagonally – might have on digital publishers' plans for native
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and
SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim
While digital publishers experiment with website design features like "sticky" navigation menus and infinite scrolling, one element is being overlooked or overplayed, depending on your perspective: logos.
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Among Bhumika Dadbhawala's three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a
Starting next week, Condé Nast's Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times
After just a year in existence, Atlantic Media's Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month,
Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine's digital future after its sale to Hong Kong-based Integrated Whale Media.
