Digiday recently introduced us to some publishers who are tearing down that wall, as it were, in an effort to build better native advertising. Mental Floss, Dennis Interactive, and Say
PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports.
Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones
The Alliance for Audited Media merged with digital audit firm IMServices Group, which focuses on ad technology issues like viewability, illegitimate clicks, and traffic fraud, according to Folio:.
Digiday recently interviewed Juliette Cezzar and Sue Apefelbaum – authors of the new book Designing the Editorial Experience: A Primer for Print, Web, and Mobile – to discuss the state
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite
