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Playboy Digital Heading in Multiplatform Direction

Screen Shot 2014-06-04 at 11.16.26 AMTwo recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones comes on board as senior vp of digital content.

Folio: reports that Mastrangelo will handle the integration of print, digital, and live events. His pedigree includes SELF, Rolling Stone, and Men’s Journal.

Jones, meanwhile, will lead the magazine’s digital expansion, tightening up some sites and defining the future of others, like the recently launched Playmates.com. He has worked at Mandatory.com, Maxim, and Defy Media.

“Cory is one of the most ingenious content creators in our business,” Playboy CCO Jimmy Jellinek said in a statement. “As we refocus our digital strategy I can think of no better executive to have watching over our digital portfolio. “

To read more about Playboy’s move toward multiplatform, visit Folio:.

Posted in Digital Publishing Trends, Multiplatform Publishing Strategy

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