The Alliance for Audited Media merged with digital audit firm IMServices Group, which focuses on ad technology issues like viewability, illegitimate clicks, and traffic fraud, according to Folio:.
The move formalizes a working relationship that has existed for years.
“When you look at all the issues that are in the industry related to fraud and digital auditing, it’s time for a lot of organizations to come together to address those,” AAM’s Tom Drouillard said. “It’s about bringing our digital auditing capabilities together with ImServices, since we do some things differently, so it allows us to connect those into a service platform and offer some new solutions off of it.”
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