This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if
Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith's chief brand officer, Kim Martin, recently told FolioMag.com that they
Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.
Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers –
Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year
In our annual American Magazine Reader Study & Handbook survey, we set out to understand
Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy