The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will
Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.
Events generate
In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade
We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the
Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we've tackled everything
On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
