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SIPA a la Ode Ho-ho dear members (and readers), allay your winter fret, Gather with me now away from the Internet. It’s the Santa of SIPA, the Nick of Time, Here to give young  

Best Lines From the Member Profiles We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.  

The quest of spreading New Year predictions continues Looking back at 2010, a couple of things pop into mind. The launch of the iPad and the popularity of mobile devices is one  

How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks Defining an "online publisher" is becoming more and more vague, but we  

Let us not forget the rules of engaging writing… Those producing a lot of written content on a consistent basis realize that some pieces will be better than others. Especially in these  

A Marketing Lesson for New-Product Innovation “How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The  

Some statistics worth viewing for online advertisers In an age where privacy and freedom on the Internet is heavily discussed, the majority of users are saying that online advertisers should not  

You've been promoted to online editor and email copywriter. Now what? So you're a new online editor. You've been transported from the print team and are assigned the studious task of  

The Keyword Universe as a focal point for SEO campaign management In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe. If you had time to read  

Predictions for a booming industry Mobile was huge in 2010. The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the  

Lots of content doesn't always equal valuable, useful content Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question  

Two tactics for determining the content that makes up your online business The way you envision the content on your website may not be the way your prospective audience members search