Exhibiting Tips for Drawing People Over
The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the
Digital is expected to grow, while print is not
Although this probably isn’t news to you, there are now some statistics on how the digital news audience is growing.
Online publishers and
WikiLeaks creates an uproar in the online publishing world by questioning "free speech"
In case you've been under a rock, a website (and plethora of mirror sites) called WikiLeaks is under
Capture their heart and the sale will follow
Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and
As we head into 2011, what will be important to content marketers?
In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing
Pay-as-you-go Internet Could Be Next Big Thing
I wrote about pay what you want pricing a couple months ago, where consumers choose their own value for something you produce. Now the
Tips from Blue SkyFactory on Facebook Messages
One online marketer and blogger I pay special attention to is Christopher S. Penn (@cspenn on Twitter). He's founded one of my favorite national
Email copywriting tips for welcome emails
Your welcome email is possibly one of the more important emails you will send. A bad welcome email can deter people from double opting in,
2 components of your analytics package that should be observed
Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.
This
Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.
SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was
Search engine optimization hints from Google
Last week, Google came out with Google Zeitgeist 2010, which is a visual representation of how the world searched this past year. This tool is
Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open
