Successful email strategies have multiple components where all work together to create a cohesive program that helps build a list and develop relationships with users.
Although all parts are important,
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to
Sometimes within your blog posts you need to explain things a little more deeply. Maybe you need to cite a source or even update a post with new information. Adding
11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along
Vida y Salud announces the launch of its quarterly print magazine
In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing
Do you want your business to grow? Do you feel the market can allow for this to happen?
Before venturing into new territories, publishers need to have a game plan. For
How do you add new keyword tags into your WordPress system?
Some operators are able to do it manually as they don’t add many keyword phrases at once.
However, for online
How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of
Discover the media habits of digital natives uncovered by our Digital Native Survey
The Digital Native Survey was created to help publishers get a better understanding of the media consumption habits
