The Digital Native Survey [Full Video]

Discover the media habits of digital natives uncovered by our Digital Native Survey

The Digital Native Survey was created to help publishers get a better understanding of the media consumption habits of digital natives. It’s important to adequately serve this demographic as they are very engaged with the digital landscape.

The Digital Native Survey took into account the responses of 50 people between the ages of 24 and 30; Nine volunteered to be interviewed on camera.

Watch our Digital Native Survey now.

Below is a list of the questions asked in the Digital Native Survey. The full-length video in this post holds the answers to each question; some of which may surprise you.

-Do you subscribe to any print magazines?
-Do you subscribe to any digital magazines?
-Do you read more magazines online or in print?
-Would you rather read a print magazine or a tablet magazine?
-Do you have a Facebook account?
-Do you subscribe to any email newsletters?
-So you love a brand. How to you subscribe to them?
-You’re getting too many updates. What do you unsubscribe from first?
-How many hours do you spend on the Internet every day?
-How often do you browse the web on your phone?

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-How do you get your news the most?
-How do you prefer to communicate with your friends?
-You love an article. How do you share it with people?
-Your friend blogs/tweets/posts about loving an item. Do you buy it?
-You have a question about a product. How do you find out the answer?
-You want to buy a product. Do you look up online review beforehand?
-How often do you watch online video vs. broadcast television?
-What type of videos do you watch most on YouTube?
-Are you more likely to buy a CD or a digital download?
-How old were you when your family bought their first computer?

If you have questions or comments about the Digital Native Survey, please write them in the comments section below.


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