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The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher. My  

With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users. Forbes.com is part of (do I really need to say this?) the Forbes  

Some publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated "uber-site." Consider building a Mequoda Website Network,  

Use a free keyword generator such as the Overture Keyword Selector Tool to find out the best words to use. Enter a word to find out its relative popularity ranking  

Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of surfers who prefer  

The strategy of the ConsumerReports.org homepage is very clear in differentiating Paid Content from Free Content. Here are some tips to adopt from their successful membership website:  

If the user is expected to execute an action, use a button with a clear, unambiguous label, placed in a logical location for the desired outcome. Text links should be  

The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just  

Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated  

The primary requirement for a site owner is to understand the site's overall goal, the important tasks the user expects to complete on the site, and the ease and urgency  

Creating the World’s Most Popular Website for Entrepreneurial Capitalists With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media  

Online Publishing Tips from SiPA Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter  

Mequoda Media Pyramid is the core of Mequoda System Building a Mequoda Media Pyramid is the core of the seven Mequoda System habits—an exercise through which you dig down and determine  

Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine  

With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category. Consumer Reports' successful membership website  

Landing Page Optimization Tips from ThePowerofPositiveHabits.com Perhaps you think self-help gurus such as Dr. Phil, Dr. Laura, Tony Robbins and John Gray are a godsend to troubled Americans. Alternatively, you may  

eBay: People, Places, and Lots of Things Just as the Internet was blossoming in the mid-90s, software engineer Pierre Omidyar established the world’s first online auction site for mostly personal reasons.  

Website Design Tips From MarthaStewart.com You almost can't have a dinner party without someone making a "Martha Stewart" comment at some point during the evening. Beyond being a mere household name,  

CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion. Mequoda  

Landing Page Scorecard: Rose-Growing-Secrets.com Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of  

Persistent navigation is the simple concept of ensuring that the navigation to complete an online activity is the same experience each time that the user returns to the site to  

We are back now with another offer from her highness, Alexandria Brown, "The Ezine Queen." "The Queen" has brought you into her kingdom earlier by selling you her ezine course.  

Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional. He has a huge portfolio  

Knitter's Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race  

MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines. You almost can't have a dinner party without  

The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute? Websites that encourage a  

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners. These are people who are  

Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity. Knitter's Review is  

Setting up a strategic management system simply means determining your core values, defining your vision, stating your mission and then clearly and effectively communicating those basics to everyone inside and  

If You Want a Landing Page that Excites the Senses and Hits all the Hot Buttons with Ample Proof, Then This is the One to Mirror. We are back now with  

s there any married person reading this who has not, at one time or another, had a huge fight with his or her spouse? Of course not. And with half of  

Reader's Digest is so well known and widely read that almost everybody has picked up a copy at some point in their lives. Founded in 1922, the family friendly, feel-good  

Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting  

The Mequoda System is a collection of media management behaviors When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the  

Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and  

Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher. Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As  

The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive  

More than 80 independent publishers attending this week's MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in "getting  

Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.  

With the demand for information about illness and health, it's not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Many  

Woodcraft Supply Corp. is a leading seller of woodworking tools. The company has been around for 75 years and sells via retail, online and in over three million catalogues globally.  

Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully Reader's Digest is so well known and widely read that almost everybody has picked  

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will  

When a first-time user lands on your homepage—or any webpage, for that matter—it should be immediately obvious to that user, by simply scanning the screen, what can be accomplished, seen  

An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the  

In business it's location, location, location. And of course online, it's your list, list, list. Back when there was no Internet, the only way to communicate with your prospects or  

The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great  

WineEnthusiast.com is an online catalog that offers a comprehensive selection of all things wine related. The only thing the site doesn't offer is wine. But that's just fine, as the  

WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won't Warm the Hearts of the Audience. Woodcraft Supply Corp. is a leading seller of woodworking  

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