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Tag: digital magazine publisher

Digital Magazine Publishers Experimenting with Better User Experiences

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.

Growth, Redesigns, and Digital Magazine Launches for New Media

A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the opportunities develop.

Digital Magazine Publishers Bolster Staff with New Hires

Digital magazine publishers Condé Nast, Rodale, and New York Times fill major roles with new talent

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

How Multiplatform Magazines Make Money Outside Their Magazines

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons.

Are You a Digital Magazine Publisher? Do You Want to Be?

Here at Mequoda, we will make you into a digital magazine publisher, and if you’re already a digital magazine publisher, we’ll make you into a better one.

All of what you’re about to read is advice we not only believe in, but advice we’ve given freely in the past. But sometimes it’s good to hear it from other sources. How many times have to told your significant other or child something, only for it to fall on deaf ears until a friend or peer says the same thing? Then, it’s suddenly Eureka! material.

But, hey, whatever it takes. We’re happy to have some reinforcement out there when it comes to content distribution, social media strategy, editorial planning, and publisher data.

Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

Freebie Friday: Digital Magazine Study Shows Publishers What Consumers Want

Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital magazines more than ever, have firm opinions on what they like about digital magazines – and are adamant that digital editions should cost less than

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.

Yahoo Introduces News Digest & Magazines At CES

Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of many new digital magazines the company is launching to offer up news and articles to its users in a new format.”

Magazine Industry Trends: Leveraging the Skills of Digital Natives

The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they’re also being asked to flex their digital native muscles.