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Tag: digital publishing platform

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

Major Magazine Publishers Making Major News

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers’ successes and setbacks, because at the end of the day, they’re still the leaders of the pack and the pace cars for media companies.

They also have the money to experiment heavily, whether with digital content or digital advertising (or both), which can be instructive for smaller or startup publishers looking for best practices and cautionary tales.

Mobile Email Marketing: Open Rates Eclipse Desktop for First Time

Mastering mobile email marketing might sound like it’s low on the list of priorities for digital magazines, but, in reality, it’s rapidly emerging as one of the most pressing skills for multiplatform publishers looking to improve their content distribution strategy.

For starters, consider the level of control you have when it comes to your message and branding: Provided you’re using best practices to get your correspondence white-listed, images seen, and subject lines clicked, then you’re in prime position to get your emails read. And if your emails are getting read, then you’re also getting an audience for your website, because you’re giving subscribers a reason to visit.

All of this used to happen primarily on desktop, but not anymore. MediaPost relays news that mobile email marketing has surpassed desktop for the first time. Let ‘s start there this week!

Digital Magazine Apps: Talking New Media Top Headlines

Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current ones, and enhance subscription packages while driving new ad revenue. With advances in technology and monetization happening every day, the market for digital magazine apps is still evolving. We look at the latest news from Talking New Media to get a better feel for how it’s taking shape.

Is Monetizing Video Content Next on Medium’s Agenda?

Ev Williams’ Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on its to-do list along the way. Gradually shedding its silly “platisher” tag and emerging as a leader in a media strategy, Medium has now moved on to the natural next step in its progression: monetizing video content.

‘The Baffler’ Takes On Digital Publishing

The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.

America’s Test Kitchen Unifies its Subscription Website Model

America’s Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, “ATK is offering bundled access to all three of its websites, plus a selection of 1,000 recipes from its cookbooks, for $69.95 per year. That’s a good deal because previously a subscription to just one website was $34.95 a year, and if you wanted access to the “Cookbook Collection” recipes you had to pay an additional $15 a year.”

Digital Publishing Pays Off in Ads, Paywalls, and Digital Issues

Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and newspaper readership on mobile devices, but also significant growth in corporate adoption of Digital Publishing Suite” states post author, Teresa Demel. This a quite an achievement for a digital publishing platform and just one more indicator that people are consuming more digital content.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Companies Help Digital Publishing Evolve

Adobe and Omniture bring a Digital Publishing Platform

The digital age can be more easily embraced with the help of Adobe Creative Suite 5 and the new publishing opportunities it offers.

For those looking to design, produce and distribute multimedia content to an audience, be it niche or incredibly broad, the Digital Publishing Platform is allowing publishers and advertisers to bring digital content to their audiences in the preferred methods for them to consume it.