Digital Publishing Pays Off in Ads, Paywalls, and Digital Issues

Digital Publishing News for June 20th, 2013

Adobe Digital Publishing Suite Reaches (DPS) a Major Milestone

Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and newspaper readership on mobile devices, but also significant growth in corporate adoption of Digital Publishing Suite” states post author, Teresa Demel. This a quite an achievement for a digital publishing platform and just one more indicator that people are consuming more digital content.

AdSense Pays out $7 Billion to Publishers in 2012

Social Times reports that AdSense paid publishers $7 Billion to two million publishers in 2012. Susan Wojcicki, SVP of advertising and commerce at Google said, ”wherever people can create content, wherever users are going, we want to be able to enable a monetization solution.” AdSense still remains a solid stand-in advertising platform for publishers looking to monetize their online content quickly and in the absence of traditional advertisers.

Digital News Pays Off

In 2012, 9% of people paid for digital news, says a new report from the Reuters Institute at University of Oxford. In 2013, that number is up to 12%. The number is also up in the UK, France, Germany and Denmark. The UK and France both jumped five percentage points. As we know, paywalls reduce website traffic, sometimes up to 90%, like the Times.However, as the Guardian puts it, “the lesson is that this can be an acceptable business outcome only if more income is gained from consumers than advertising revenue lost due to reduced traffic. By contrast, freemium and metered models have reduced traffic by only 5% to 15% – thus showing it is possible to effectively generate both sales income and traffic-driven advertising income.”

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New York Times Blogs Are Under Review

Joe Pompeo from Capital New York is reporting that the Times is currently “reviewing all of its blogs to determine which will stay and which will go as it prepares for a major web overhaul.” Consolidation and re-alignment of the blogs makes sense for the publishing giant. It simplifies the way readers get articles and has secondary alignment benefits in SEO and monetization. There are four dozen or so blogs that are currently under review.

On Top of SERPS

Being the top listing on a Google search results page will get you 33% of the traffic from that page according to a new study from the Chitika Ad Network. Jessica Lee from Search Engine Watch adds, “for many, it’ll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2.”

MPA Focuses on Digital Metrics with New Head of Research

Anthony Sarcone, who worked formerly for Bon Appétit and Condé Nast, was recently hired by the Association of Magazine Publishers (MPA) as the head of research. According to Audience Development, “Sarcone will be leading MPA’s research initiatives as they relate to showing how magazine media can influence branding and culture.” He’ll be focusing on digital metrics too, which are underreported industry-wide. He’s also now the president of the Publishers Information Bureau (PIB), which was founded in 1947 and is the premier source of consumer magazine advertising spending and related data, according to the website.


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