Week in Review: August 16th, 2010 – August 20th, 2010

The Mequoda Summit Boston 2010 is quickly approaching. Register today so you can join us and dozens of publishing professionals while we host 4 amazing keynote presentations, 14 panels with 17 panelists and dozens of case studies. The Summit will provide you with the information needed for success in the digital future. Don’t miss this unique and unprecedented line-up by registering today.

August 16th, 2010

Why It’s Important for Online Publishers to Create a Multi-Platform Brand

And three components to building a multi-platform brand that you may want to utilize


5 Steps to a Successful Online PR and Link Building Campaign

Don’t forget the search engine optimized press release


Companies Help Digital Publishing Evolve

Adobe and Omniture bring a Digital Publishing Platform


Setting up a Landing Page’s Meta Data

Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first


SIPA Member Profile: Holland Passes Tests and Then Some

Anne Holland, Publisher, Anne Holland Ventures Inc.

Multi-platform products reach new audience members and bring niche topics into the digital world. Join us at the Mequoda Summit Boston 2010 where David Zinczenko, the Senior VP and Editor-in-Chief of Men’s Health, will discuss how he transformed his brand into a multi-platform global powerhouse.

August 17th, 2010

iPad Forecast Goes Up

Two different sources predict iPad sales will be higher than originally thought. Why is this, and what’s it mean for the online publishing industry?


6 Great Ideas for Podcast Creation

Podcasting (both audio and video) is one of the Internet’s biggest new media trends – how can you start utilizing it?


3 Reasons to Include Facebook in Your Social Media Strategy

Why many publishers are now using Facebook in their social media strategy to connect with fans


Creative Apps for Creative People

Ways designers may use the iPad


Arts Advice Travels Well for Publishers

Kaiser’s advice to the arts world also travels well for publishers

Register now for the Mequoda Summit Boston 2010 and get the opportunity to hear Jeanniey Mullen, the Global EVP and Chief Marketing Officer of Zinio and VIVmag discuss how publishers can begin making their publications interactive and multiplatform.

August 18th, 2010

Digital Skills – An Important Part of Content Marketing

Familiarizing yourself with these digital skills will help build your audience and increase website traffic


Re-Define “Landing Page”: It’s Every Page

Discover new landing page templates when you re-define “landing page”


5 Ways to Improve Email Newsletter Delivery and Open Rates

It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder


Data Collected on the Internet Usage of Women

See what is receiving women’s attention online


Sell at Higher Price Point with Right Pitch

Change-up of delivery and content may be just the pitch to sell at a higher price point

Digital forms of content marketing are gaining popularity with audiences as the new way to consume content. To learn more about modern content marketing strategies, join us in September for our Mequoda Summit Boston 2010.

August 19th, 2010

Are You Hiring the Right People?

How the A Method can help us find those A Players we so desperately need


A Simple Formula for Maximizing Landing Page Conversion Rates

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively


Is Content Marketing Right for You?

Learn how content marketing can be profitable for you


Who Is the Most Active Online?

Twitter users, that’s who


Relationships Matter Here and in Miami

Examining the ties that bind between marketers, IT, copywriters and customers

If you need guidance in hiring the best possible employees for your company then attend the Mequoda Summit Boston 2010 and take careful notes while Keynote presenter Bruce Elder of ghSMART discusses methods for hiring A Players.

August 20th, 2010

Three Steps for Driving Website Traffic to Articles

Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers


Developing a Successful Internet Marketing Strategy

Does paid advertising work well online?


3 Quick Content Tips to Please Your Online Customers

Online publishing turns your brand into their brand – and that’s OK


Tablet Competition Will Grow

The market will become more competitive, prices will drop and more media-rich content will be available


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