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Tag: email marketing best practices

15 Proven Ways Your B2C Email Marketing Can Increase Clicks and Revenue

How to pump up the jam on your B2C email marketing efforts

Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products are typically higher priced, copy is longer, and the best times to send email are typically during the 9-5ish hours.

B2c email marketing, or business-to-consumer email

12 Proven Ways Your B2B Email Marketing Can Increase Clicks and Revenue

Based on the results of a collection of A/B tests here’s a list of B2B email marketing best practices (and tests you can try yourself)

In their free time, some people like to ski or walk their dog, but I get kicks out of sitting back with a cup of tea and reading through results of

What is B2B Email Marketing?

B2B stands for Business to Business. Because I’ve worked in B2B my entire career, I didn’t realize that there are B2C (Business to Consumer) marketers who haven’t heard the term. Sometimes when I attend events, I’ll blurt it out like second nature and it results in a furrowed brow and a, “what’s B2B stand for again?” Ah, the anti-jargonist went ahead and jargoned. Drats!

According to iContact, customers who receive email newsletters spend 82% more when they buy from the company. So if you’re in B2B, and you’re a publisher, you have no excuse not to send regular emails to your subscriber list. You have expensive products, and you have lots of content. Email marketing is a prime place to share content and promote products.

Why Email Click-Through Rates Matter

A look at top articles on email marketing from this summer

How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?

These thoughts have probably developed within your organization before. Social media is extremely popular and that doesn’t seem to be slowing down too much. Search engine optimized content can lead to more website around the clock, too. But the right audience may not always see you. Even though search and social have valuable places online, they don’t quite have the allure of email marketing.

Week in Review: August 13th, 2012 – August 17th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Going beyond Email Marketing Best Practices

Email marketing best practices are subject to change

Email marketing can be exceptionally powerful for an organization. However, it can also be very difficult to develop a strategy that works with your audience.

Email marketing is not like all other forms of digital marketing because its success depends on many different factors. Some email marketing best practices that a company has defined internally may only work for their audience or industry. For instance, email marketing best practices that create sales in the B2C world may not work for B2B organizations, and vice versa.

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

Email Newsletter Templates that Maximize Revenue

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.

12 Online Publishing Tips from SiPA’s Marketing Conference

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are the tips, along with supplemental Mequoda Daily content that can help put you on path to more profitability and success online.

13 Consumer Email Marketing Best Practices

Email copywriting best practices for effective consumer email marketing