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Tag: email tips

Your Introduction Email Subject Line is Critical

“Hello, sailor. Can I buy you a drink?”

“Do you come here often?”

Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce yourself to new prospects? When you’re about to launch a relationship with new customers, the subject line for introduction email is the first time you get to try to impress them.

Create a Calendar for Better Email Marketing Management

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals

What Is Editorial Management Supposed to Be Like?

A day in the life of an online editor isn’t just about writing blog posts

If you’re a new online editor or simply a blogger who’s ready to organize, you must know by now that it’s not just about producing content anymore. There has been a certain progression to being an online editor.

In the beginning, online publishers were taking apart their print products and turning them into blogs.

Then, publishers started writing their own blogs while slowly releasing archived print content.

Then, SEO was discovered and all old content was being revamped with keywords and new articles were being optimized.

Editorial Management Guidelines: Publishing Schedule Explained [CHART]

Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value

Mequoda System Publishers use their websites to build customer loyalty and increase their email database. We’re not talking about a marketing channel you build and blast.

For Mequoda System Publishers, the email channel is a tool that provides frequent, valuable information to loyal users. This is best accomplished with a combination of email newsletters and email promotions to build customer relationships and maximize customer lifetime value.

Editorial Management Guidelines: Where Does the Content Originate?

How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?

When writing editorial content for a Mequoda Online Publishing & Marketing System, you must keep in mind the upstream and downstream products. Every time a Mequoda System journalist write a special report, they must remember that the content will be disaggregated into numerous blog posts and email tips.

Mequoda Daily is a best practice example of how a Mequoda System Publisher creates editorial content to recycle, repurpose, and reuse.

Landing Pages that Maximize Email Conversion Rates

Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs

Download our free report Rapid Conversion Landing Page Optimization Guidelines now

Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the content and products you produce.

Therefore, building and maintaining the database is crucial to the success of an online publication.

Editorial Strategy for Reusing, Recycling, and Repurposing Content

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms

A Best Practice for Publishers: Rapid Conversion Landing Pages

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

Starting an online relationship with a low-risk transaction

Requesting an email address in exchange for permission to send additional offers

Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a transaction.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are designed primarily to convert traffic, regardless of the source.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are designed primarily to convert traffic, regardless of the source.

The Future of Special-Interest Media & Internet Marketing Strategy for Publishers

With the Mequoda Summit less than a week away, I’ve been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying thousands of miles to meet and discuss how we will make the transition from old media to new media, from single platform publishing to multi-platform publishing—I thought I’d offer up a new way to look at what we all face.