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Tag: facebook algorithm

Audience Development with Social Goes Beyond Algorithm Changes

Many publishers found themselves scrambling as Facebook’s algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to pick up the pieces, if there were any, and form better foundations for their current social endeavors.

Premium Publishing News: Magazine Expansion, Monetizing Content, and More

What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions, audience loyalty, among other components, comprise a big part of premium publishing.

Publishing Data: KPIs, Analytics, Algorithms

Parsing publishing data has become de rigueur, but doing it well is still an elusive art.

The payoff is worth it, however, when it comes to audience development, analytics, and more for digital publishers., per usual, is on top of it. Let’s see what they have to say with recent coverage!

Magazine Revenue: The Latest Trends and Headlines

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn’t exist. It’s our mission to make it easier for digital publishers and print magazines alike, and one way we accomplish that is by meticulously tracking industry trends to inform our approach and practices.


Facebook: White Hat and Black Hat Practices for Increasing Post Visibility

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.

You may have been violating these rules in the past, too. Did you know that for a long time, you weren’t allowed to hold a contest on Facebook without their explicit permission? That’s right, all of those contests that publishers and brands were hosting on Facebook could have actually gotten them kicked off the platform, because most didn’t even know that was in their agreement when they created a Facebook page.

The Future of Digital Magazines: Mobile, Social, Mergers & Acquisitions, and … Virtual Reality?

The future of digital magazines gets brighter with every passing fiscal quarter, but it’s a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies, evolving device usage, and the gradual migration of ad dollars from print to the mobile web.

How to Write a Facebook Post Better in Five Steps

Nobody ever learns how to write a Facebook post, they just do it. Now you can do it better than everybody else.

Working in the B2B realm, Facebook isn’t exactly our go-to resource for getting social media traffic. Sure, we use it to help with SEO and some of our content does get passed around, but

The Other Algorithm: How Facebook Determines Your Visibility

For the longest time, Google was the main algorithm on our minds. We’d write blog posts, optimize them the best we could, and then hope and pray to the Internet deities that our blog posts would show up favorably in search.

It might not seem like Facebook is the type of place that requires a fancy algorithm, but the days of posting whatever you want and getting it seen by everybody who “likes” your page are gone.

From 15 to 80,000 Likes in One Year: Why Facebook Loves Biblical Archaeology Review

The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above

Over the past few months, several of our clients have seen tremendous growth in social media. While some businesses are complaining that their visibility has gone down since Facebook tinkered with their algorithm, these publishers have seen just the opposite.

Are Your Facebook Marketing Attempts Under-Performing?

In an ideal world, we could write one blog post and promote it the same way on every platform. Unfortunately, that’s just not the case. Email subscribers sign up to your email newsletter to keep up to date on everything you’re teaching, showing and sharing. They aren’t expected to respond to your emails, post comments or do anything more than read.

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments